Hybrid Marketing Manager

at Apex Service Partners

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, East Lansing, United States

About the role

• Marketing Manager leading marketing initiatives for Apex Service Partners to drive revenue and brand awareness. Collaborating closely with management and showcasing digital marketing expertise for local branches.

Responsibilities

• Develop and implement comprehensive marketing strategies, including traditional and digital channels, to achieve defined branch objectives.
• Plan and execute integrated marketing campaigns, incorporating traditional and digital elements.
• Showcase expertise in digital marketing, including LSA, paid search, SEO, GBPs and aggregators to optimize online presence and reach target audiences.
• Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum MER and ROAS.
• Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
• Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
• Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
• Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A master's degree is a plus.
• Proven experience as a Marketing Manager with expertise in full funnel marketing, including brand awareness, digital lead gen and community engagement.
• Working knowledge of digital channels, including LSA, PPC, SEO, GBP and website management.
• Multi-location marketing is preferred.
• Experience planning and optimizing full funnel marketing budgets.
• Analytical mindset with the ability to interpret financial and marketing data and proactively use the data to achieve established MER and campaign ROAS.
• Excellent communication and interpersonal skills.
• Ability to effectively work across field personnel, internal marketing departments and external partners.

Benefits

• Apex Service Partners is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.