Develop and implement internal and external communication strategies in line with the company’s objectives and values;
Plan and execute customer and prospect relationship communication strategies, ensuring consistency and personalization by audience profile;
Manage and segment the contact database in the marketing CRM, creating automated workflows and monitoring engagement metrics;
Develop and coordinate inbound marketing initiatives, including content production, lead magnets/gated assets, campaigns and lead nurturing;
Support the sales team with materials, campaigns and communications aimed at prospecting, retention and cross-sell;
Plan corporate events, trade shows, webinars and client relationship dinners — from planning to execution and post-event follow-up;
Plan and refresh the corporate website and landing pages aligned with the company’s communication strategy;
Work in an integrated manner with other communication areas (press/media, digital, employer branding and internal communications), ensuring coherence and synergy across deliverables;
Produce and edit institutional and commercial content (articles, presentations, newsletters, videos, scripts, podcasts);
Build relationships with organizations, regulatory bodies and media outlets in the insurance sector (such as CNseg, FenSeg, SUSEP, unions and specialized media);
Monitor performance indicators for marketing activities and produce reports with results and improvement opportunities;
Conduct benchmarking and market research to identify communication and technology trends and best practices;
Participate in creating and managing the integrated communications and marketing calendar, consolidating seasonal campaigns, events and publications;
Drive engagement and conversion of marketing and relationship campaigns;
Ensure quality and growth of the CRM database;
Measure feedback and perceived value of events and relationship activities;
Generate leads and support commercial opportunities;
Meet deadlines and deliver high-quality work aligned with the brand.
Requirements
Experience with CRM and marketing automation tools (e.g., RD Station, HubSpot, Pipedrive, FreshSales or similar);
Experience with email marketing tools and data analysis platforms;
CMS experience (WordPress or similar) and basic SEO knowledge;
Familiarity with online event platforms (Zoom, StreamYard, Eventbrite, etc.);
Basic design and video editing skills (Canva, CapCut, Premiere or similar);
Microsoft Office, Power BI and Google Analytics;
Excellent verbal and written communication skills;
Good public speaking and confidence to lead conversations and recordings;
Strong organization and ability to manage multiple projects;
Collaborative mindset and ability to work integrated with different teams;
Curiosity, analytical thinking and results orientation;
Proactivity and a continuous learning mindset;
Bachelor’s degree in Communications, Marketing, Advertising, Journalism, Public Relations or related fields;
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