Hybrid Communications and Marketing Analyst - Mid-level

at i4pro

• Job title: Communications and Marketing Analyst - Mid-level
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Communications & Marketing Analyst at i4pro coordinating marketing strategies and managing customer relationships in the insurance technology sector. Promoting effective communication internally and externally.

Responsibilities

• Develop and implement internal and external communication strategies in line with the company’s objectives and values;
• Plan and execute customer and prospect relationship communication strategies, ensuring consistency and personalization by audience profile;
• Manage and segment the contact database in the marketing CRM, creating automated workflows and monitoring engagement metrics;
• Develop and coordinate inbound marketing initiatives, including content production, lead magnets/gated assets, campaigns and lead nurturing;
• Support the sales team with materials, campaigns and communications aimed at prospecting, retention and cross-sell;
• Plan corporate events, trade shows, webinars and client relationship dinners — from planning to execution and post-event follow-up;
• Plan and refresh the corporate website and landing pages aligned with the company’s communication strategy;
• Work in an integrated manner with other communication areas (press/media, digital, employer branding and internal communications), ensuring coherence and synergy across deliverables;
• Produce and edit institutional and commercial content (articles, presentations, newsletters, videos, scripts, podcasts);
• Build relationships with organizations, regulatory bodies and media outlets in the insurance sector (such as CNseg, FenSeg, SUSEP, unions and specialized media);
• Monitor performance indicators for marketing activities and produce reports with results and improvement opportunities;
• Conduct benchmarking and market research to identify communication and technology trends and best practices;
• Participate in creating and managing the integrated communications and marketing calendar, consolidating seasonal campaigns, events and publications;
• Drive engagement and conversion of marketing and relationship campaigns;
• Ensure quality and growth of the CRM database;
• Measure feedback and perceived value of events and relationship activities;
• Generate leads and support commercial opportunities;
• Meet deadlines and deliver high-quality work aligned with the brand.

Requirements

• Experience with CRM and marketing automation tools (e.g., RD Station, HubSpot, Pipedrive, FreshSales or similar);
• Experience with email marketing tools and data analysis platforms;
• CMS experience (WordPress or similar) and basic SEO knowledge;
• Familiarity with online event platforms (Zoom, StreamYard, Eventbrite, etc.);
• Basic design and video editing skills (Canva, CapCut, Premiere or similar);
• Microsoft Office, Power BI and Google Analytics;
• Excellent verbal and written communication skills;
• Good public speaking and confidence to lead conversations and recordings;
• Strong organization and ability to manage multiple projects;
• Collaborative mindset and ability to work integrated with different teams;
• Curiosity, analytical thinking and results orientation;
• Proactivity and a continuous learning mindset;
• Bachelor’s degree in Communications, Marketing, Advertising, Journalism, Public Relations or related fields;
• English proficiency for reading and writing.

Benefits

• Meal allowance (meal card);
• Food allowance (grocery card);
• SulAmérica health plan;
• SulAmérica dental plan;
• Wellhub and Totalpass benefits platforms;
• Transportation voucher;
• Childcare assistance;
• Profit-sharing (PLR);
• Life insurance;
• Private pension plan;
• Day off on your birthday;
• Extended paternity leave;
• Partnership with Creditas.