Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Communications & Marketing Analyst at i4pro coordinating marketing strategies and managing customer relationships in the insurance technology sector. Promoting effective communication internally and externally.
Responsibilities
- Develop and implement internal and external communication strategies in line with the company’s objectives and values;
- Plan and execute customer and prospect relationship communication strategies, ensuring consistency and personalization by audience profile;
- Manage and segment the contact database in the marketing CRM, creating automated workflows and monitoring engagement metrics;
- Develop and coordinate inbound marketing initiatives, including content production, lead magnets/gated assets, campaigns and lead nurturing;
- Support the sales team with materials, campaigns and communications aimed at prospecting, retention and cross-sell;
- Plan corporate events, trade shows, webinars and client relationship dinners — from planning to execution and post-event follow-up;
- Plan and refresh the corporate website and landing pages aligned with the company’s communication strategy;
- Work in an integrated manner with other communication areas (press/media, digital, employer branding and internal communications), ensuring coherence and synergy across deliverables;
- Produce and edit institutional and commercial content (articles, presentations, newsletters, videos, scripts, podcasts);
- Build relationships with organizations, regulatory bodies and media outlets in the insurance sector (such as CNseg, FenSeg, SUSEP, unions and specialized media);
- Monitor performance indicators for marketing activities and produce reports with results and improvement opportunities;
- Conduct benchmarking and market research to identify communication and technology trends and best practices;
- Participate in creating and managing the integrated communications and marketing calendar, consolidating seasonal campaigns, events and publications;
- Drive engagement and conversion of marketing and relationship campaigns;
- Ensure quality and growth of the CRM database;
- Measure feedback and perceived value of events and relationship activities;
- Generate leads and support commercial opportunities;
- Meet deadlines and deliver high-quality work aligned with the brand.
Requirements
- Experience with CRM and marketing automation tools (e.g., RD Station, HubSpot, Pipedrive, FreshSales or similar);
- Experience with email marketing tools and data analysis platforms;
- CMS experience (WordPress or similar) and basic SEO knowledge;
- Familiarity with online event platforms (Zoom, StreamYard, Eventbrite, etc.);
- Basic design and video editing skills (Canva, CapCut, Premiere or similar);
- Microsoft Office, Power BI and Google Analytics;
- Excellent verbal and written communication skills;
- Good public speaking and confidence to lead conversations and recordings;
- Strong organization and ability to manage multiple projects;
- Collaborative mindset and ability to work integrated with different teams;
- Curiosity, analytical thinking and results orientation;
- Proactivity and a continuous learning mindset;
- Bachelor’s degree in Communications, Marketing, Advertising, Journalism, Public Relations or related fields;
- English proficiency for reading and writing.
Benefits
- Meal allowance (meal card);
- Food allowance (grocery card);
- SulAmérica health plan;
- SulAmérica dental plan;
- Wellhub and Totalpass benefits platforms;
- Transportation voucher;
- Childcare assistance;
- Profit-sharing (PLR);
- Life insurance;
- Private pension plan;
- Day off on your birthday;
- Extended paternity leave;
- Partnership with Creditas.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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