Field Marketing Specialist supporting real estate agents in Pittsburgh, PA, using Coldwell Banker’s programs and technology. Focusing on marketing strategy to enhance agent business.
About the role
- Global Electronics Marketing Leader at 3M, responsible for leading marketing strategy in Electronics verticals. Collaborating with teams to develop marketing campaigns and drive awareness for 3M products.
Responsibilities
- Building, leading, and inspiring the global Electronics Marketing Team
- Leading 3Ms global marketing strategy for the Electronics verticals including brand story, messaging, positioning, digital campaigns, and events
- Developing compelling and differentiated messaging, value propositions and storylines connecting 3M's expertise to customers
- Driving awareness and demand for 3M products and solutions via global marketing campaigns
- Utilizing market insights and competitive analysis to enhance sales and marketing strategies
- Developing impactful sales tools and delivering keynotes at industry events
- Collaborating with Marketing Center and Area teams on execution of marketing strategy
- Fostering relationships with executives, customers and industry analysts
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration (completed and verified prior to start)
- Ten (10) years' combined experience in Industry Marketing, Product Marketing, Business Development, and/or Business Management
- MBA from an accredited institution (preferred)
- Strong track record of collaboration and cross-functional teamwork
- Strong analytical skills and ability to interpret data and drive decisions
- Experience in an Industrial/Manufacturing or Material Science company serving customers in Electronics, Datacenter, or Semiconductor markets
Benefits
- Medical, Dental & Vision
- Health Savings Accounts
- Health Care & Dependent Care Flexible Spending Accounts
- Disability Benefits
- Life Insurance
- Voluntary Benefits
- Paid Absences
- Retirement Benefits
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