Marketing Generalist supporting global marketing initiatives at FlexGen. Tailoring messaging and campaigns for regional audiences in the UK and EMEA.
About the role
- Global Transportation & Energy Marketing Leader at 3M driving marketing strategies for Transportation & Energy verticals. Building and leading the marketing team while collaborating with global executives and stakeholders.
Responsibilities
- Building, leading, and inspiring the global Transportation & Energy Marketing Team.
- Leading 3M's global marketing strategy for the Transportation & Energy verticals including brand story, messaging, positioning, content, digital, campaign, events, account-based marketing, channel marketing, and analyst engagement strategies.
- Develop compelling and differentiated messaging, value propositions and storylines that connect 3M's expertise, products and solutions for customers across Automotive, Commercial Vehicles, Rail, and Energy.
- Develop global marketing campaigns to drive awareness and demand for 3M products and solutions.
- Drive product and customer stories with an industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and 3M executives.
- Use market insights and competitive analysis to shape our sales, go-to-market, and industry marketing approach.
- Develop and deliver impactful sales tools for 3M sellers.
- Develop, support, and deliver keynotes and panels across industry conferences and tradeshows.
- Drive execution of our global marketing strategy by collaborating with Marketing Center and Area teams.
- Work with our channel and distribution marketing teams on industry aligned channel marketing strategies.
- Build and maintain relationships with executives, customers and industry analysts.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration (completed and verified prior to start)
- Ten (10) years' combined experience in Industry Marketing, Product Marketing, Business Development, and/or Business Management in a private, public, government or military environment
- MBA from an accredited institution (additional qualification)
- Strong analytical skills and ability to interpret data and drive decisions
- Excellent presentation and communication skills
- Experience in an Industrial/Manufacturing or Material Science company serving customers across transportation or Energy industries is a plus.
Benefits
- Medical, Dental & Vision
- Health Savings Accounts
- Health Care & Dependent Care Flexible Spending Accounts
- Disability Benefits
- Life Insurance
- Voluntary Benefits
- Paid Absences
- Retirement Benefits
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