FC
Ford Motor CompanyProgram Launch Analyst
VINCENT Analyst leading the administration of Variable Marketing Programs in IMG/China/US markets. Authoring incentive programs and coordinating VM activities across markets.
About the role
- Collaborate with the marketing, sales, and regional teams to build and execute a strong field marketing strategy that fills the top of the funnel pipeline, using a variety of tactics including on and offline events, local campaigns (e.g. ABM), and co-marketing with partners
- Track, measure, and share the impact of every program related to our overall GTM strategy
- Manage overall budget and LATAM activity calendar for the fiscal year
- Work closely with customer success org, ensuring we always include and invite happy brand advocates to participate in our field programs
- Be an advocate for the field and help the rest of the marketing department understand their priorities
- Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support
- Work closely with our partnerships team to build strong co-marketing relationships within our technology, resell and solution partners to execute co-selling campaigns, joint events and regional field sales campaigns
- Contribute actively to the global field marketing organization, sharing key learnings, best practices and creation of shared processes and content
Requirements
- At least 6+ years relevant Field Marketing experience in a B2B SaaS environment
- Ability to develop close, trusting relationships with sales as well as collaborate effectively with marketing, your regional counterparts, and the product team
- You have experience executing creative, impactful field marketing programs for executives and technical teams
- You take pride in everything you and your team do—quality, creativity, execution, productivity, and balance
- Is proactive and excellent at designing and executing demand generation activities, with a track record of delivering results
- Strong stakeholder communication and management skills
- You operate with a sense of urgency and hustle, and have a high level of intellectual curiosity
- Organized and detail-oriented, but adaptive to new learnings.
- Has a solid understanding of business management and operations, including finance/revenue/pipeline principles
- Data-driven and is focused on tracking, measuring and analyzing activity performance and ROI
- Leadership and previous management experience (Bonus)
- Full Stack Marketing experience including digital (Bonus)
- Experience in the analytics industry, or a similarly technical B2B vertical (Bonus)
- Specialization in any of the following: on/offline events, partner marketing, customer retention/virality programs, or ABM (Bonus)
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
- *please note that benefits and perks for contract positions will vary*
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
TO
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