Marketing Manager responsible for executing go - to - market strategies for Hopae's digital identity platform. Collaborating cross - functionally to drive product launches and multi - channel campaigns.
About the role
- Senior Director, Product Marketing at Ibotta, leading go-to-market strategy and transforming product narratives. Collaborating across teams for impactful product launches and messaging.
Responsibilities
- Lead company and product-level messaging, with a focus on our AI vision and transformation
- Translate complex product capabilities into compelling, differentiated stories that resonate with CPG brands, agencies, and technology partners
- Own product launches and positioning for new and existing products
- Serve as a liaison on GTM campaigns across technology, business development, revenue, and marketing organizations
- Develop materials across the full GTM (including but not limited to, proposal decks, competitive analyses, and customer playbooks)
- Drive product naming, product releases and integrated campaigns, maintenance of our product portfolio, and feature roadmapping in partnership with the product management organization
- Provide coaching, career development, and organizational strategy for an impactful, autonomous team of 4+ product marketing professionals
Requirements
- 8+ years of experience in a product marketing or related role
- 4+ years of management experience
- Bachelor's degree in marketing, business, or a related field
- Background in advertising technologies is highly desirable
- Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
- Proven experience collaborating successfully with cross-functional stakeholders, including senior executives
- An accountable self-starter with the ability to motivate a team
Benefits
- Competitive pay
- Flexible time off
- Benefits package (including medical, dental, vision)
- Lifestyle Spending Account
- Employee Stock Purchase Program
- 401k match
- Denver office perks include paid parking, snacks, and occasional meals
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