Lead company and product-level messaging, with a focus on our AI vision and transformation
Translate complex product capabilities into compelling, differentiated stories that resonate with CPG brands, agencies, and technology partners
Own product launches and positioning for new and existing products
Serve as a liaison on GTM campaigns across technology, business development, revenue, and marketing organizations
Develop materials across the full GTM (including but not limited to, proposal decks, competitive analyses, and customer playbooks)
Drive product naming, product releases and integrated campaigns, maintenance of our product portfolio, and feature roadmapping in partnership with the product management organization
Provide coaching, career development, and organizational strategy for an impactful, autonomous team of 4+ product marketing professionals
Requirements
8+ years of experience in a product marketing or related role
4+ years of management experience
Bachelor's degree in marketing, business, or a related field
Background in advertising technologies is highly desirable
Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred
Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
Proven experience collaborating successfully with cross-functional stakeholders, including senior executives
An accountable self-starter with the ability to motivate a team
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