Design, implement, and optimize multi-channel demand generation campaigns across the entire buyer's journey.
Develop new lead acquisition channels while partnering with lifecycle and sales teams to create and optimize conversion paths.
Collaborate across product marketing, lifecycle marketing, events, and sales to ensure a coordinated and seamless buying journey.
Create targeted demand generation campaigns for the U.S. market alongside scalable digital initiatives.
Monitor and analyze KPIs across existing and new activities to identify opportunities for additional investment or strategic reallocation.
Execute with a hands-on approach, working across internal teams and external vendors to accelerate demand generation initiatives.
Requirements
8+ years of experience in B2B demand generation or related marketing roles.
A proven track record of developing and executing successful demand generation campaigns with measurable results.
Experience with both sales-led and product-led growth motions.
A “get it shipped” attitude that lets you work across teams to put new, cross-functional activities into the market while emphasizing business impact.
Familiarity with marketing and analytics tools such as Looker, Adobe Analytics, ZoomInfo, and ActiveCampaign.
Benefits
Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
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