Performance Marketing Manager managing Meta and Google Ads for Nous, an AI - powered assistant optimizing household bill management. Focused on performance marketing growth and collaboration with creative teams.
About the role
- Demand Generation Campaigns Manager driving B2B growth at Pivotal Health. Leading multi-channel campaigns and collaborating with Sales and RevOps to build a qualified pipeline.
Responsibilities
- Demand Generation & Campaign Strategy
- Develop and execute integrated demand generation campaigns across:
- Email & nurture programs
- Paid advertising (retargeting/display, LinkedIn, sponsored placements, SEM)
- Social (LinkedIn)
- Content-driven campaigns (case studies, webinars, whitepapers)
- Partner and co-marketing initiatives
- Collaborate with Events Manager to maximize events impact on demand
- Own email as a core growth channel:
- Lead generation campaigns
- Nurture programs across funnel stages
- Re-engagement and expansion campaigns
- Continuously test, optimize, and improve subject lines, messaging, cadence, and conversion.
- Partner closely with Sales to:
- Design outbound and account-based campaigns
- Support sales motions with campaign-driven messaging
- Align marketing campaigns with sales priorities and territories
- Define, document, and continuously improve lead handoff and feedback loops in partnership with Sales and RevOps.
- Partner with RevOps to:
- Track campaign performance, attribution, and ROI
- Monitor funnel conversion rates and pipeline impact
- Use data to prioritize channels, audiences, and tactics
- Regularly report on performance and insights to leadership
Requirements
- 5+ years of experience in B2B demand generation or SaaS growth marketing
- Must be located in LA area, and willing to travel into Santa Monica on a regular cadence
- Proven experience running multi-channel B2B campaigns that drive pipeline
- Strong hands-on experience with:
- Email marketing and nurture programs
- Paid digital channels (e.g. Display, SEM LinkedIn Ads)
- Marketing automation and CRM (HubSpot experience strongly preferred)
- Experience partnering closely with Sales and RevOps
- Comfortable working in a fast-moving, early-stage environment
Benefits
- Competitive compensation, including equity
- Full health, dental, and vision coverage
- Retirement savings plan through 401(k)
- Flexible time off
- Opportunities for company-wide connection and events
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