Performance Marketing Manager for B2B at ZweiDigital, driving performance campaigns on social media platforms. Collaborating with clients and optimizing ads for LinkedIn, Google, and Facebook.
About the role
- Paid Media Manager developing strategies and optimizing campaigns for Dolls Kill, a global fashion brand. Collaborating with teams to ensure alignment with promotional calendars and marketing goals.
Responsibilities
- Develop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels.
- Plan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets.
- Build and maintain full-funnel campaign structures (prospecting, retargeting, retention).
- Manage daily pacing, budgets, bid strategies, and audience performance.
- Create and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences).
- Partner with creative teams to brief ad concepts, analyze results, and refine winning themes.
- Continuously identify new ad opportunities, placements, and creative angles.
- Analyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools.
- Track key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER.
- Produce weekly and monthly reports with actionable insights and recommendations.
- Maintain experimental logs and testing documentation.
- Work closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars.
- Provide forecasting support and performance expectations for new product launches and sales events.
- Ensure landing pages and customer journeys align with campaign goals.
- Manage monthly paid media budgets across all platforms with accuracy and efficiency.
- Forecast spend and performance by channel and campaign type.
- Adjust bids and budgets dynamically to maximize ROI.
- Stay current with platform updates, industry trends, algorithm shifts, and best practices.
- Identify new channels or beta opportunities to expand paid media reach.
- Evaluate and test new tools, audiences, and automation strategies.
Requirements
- 2–4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms.
- Proven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets.
- Strong analytical mindset with the ability to interpret data and make strategic decisions.
- Experience with GA4, conversion tracking, attribution tools, and feed management preferred.
- Excellent communication, organization, and problem-solving skills.
- Ability to work in a fast-paced environment with rapid testing cycles.
- E-commerce or DTC experience is highly preferred.
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