About the role

Performance Marketing Manager managing Meta and Google Ads for Nous, an AI-powered assistant optimizing household bill management. Focused on performance marketing growth and collaboration with creative teams.

Responsibilities

You’ll be responsible for managing and optimising our existing paid channels — primarily Meta and Google Ads — while aggressively testing and scaling new channels such as TikTok, affiliates, and other performance-led opportunities over time.
This is a hands-on role. You’ll be in the platforms every day: building and optimising campaigns, managing budgets, developing testing roadmaps, and continuously improving performance against CPA and volume targets.
You’ll work closely with creative and content teammates to shape what we put into market, and you’ll be expected to have strong views on what’s working, why it’s working, and what we should do next.
Measurement and experimentation are central to the role. You’ll design and run structured tests across audiences, creative, bidding, and landing experiences, and you’ll be comfortable digging into data to diagnose issues and unlock new growth.
You’ll also help improve how we think about funnel performance more broadly — spotting drop-offs, identifying opportunities, and feeding insights back into product, creative, and messaging.
You’ll work closely with colleagues in the Growth team, as well as the content, design, and wider commercial teams, to make sure performance marketing is driving efficient, scalable growth for Nous.

You’ve managed paid performance channels hands-on, ideally Meta and Google Ads, and you’re comfortable being accountable for spend, CPA, and volume targets.
You’re deeply analytical and structured. You don’t guess — you test, measure, and optimise. You’re comfortable working in a KPI-driven environment and can clearly explain what the data is telling you.
You’re commercial. You care about efficiency, payback, and unit economics, and you understand how performance marketing fits into a broader growth model.
You’re excited by scaling. You enjoy pushing channels to their limits, but you also know when to be disciplined. You’re keen to explore new channels like TikTok or affiliates, and you approach them with a clear testing and learning mindset.
You’re efficient and organised. You can manage multiple channels, experiments, and priorities without things slipping — even when the pace is fast and things are changing.
You work well cross-functionally. You can collaborate with creative, content, and product teams to improve performance, and you’re comfortable giving clear, data-backed feedback.
You’re at the right stage in your career. You’ve likely owned performance channels before and are ready to step into a role with more responsibility and impact.

Compelling packages, including share options with life-changing upside.
A great office set up for lots of collaborative working. We already need more whiteboards
The equipment / setup / training you need to do your best work
A high-context environment with lots of exposure to the big decisions - be in the room when it happens (literally)
Flexibility around remote work. If you sometimes just need to get your head down, that's fine
Very good coffee
A well-stocked kitchen (featuring a wildly popular toastie maker) so you can always make yourself a breakfast or light lunch on the house
Informal social every week, something bigger every month, plus a set-piece event in the summer and again at Christmas - we're not robots!
33 days paid holidays (including bank holidays)
Health and dental cash plans, including an employee assistance programme
Travel benefits, including the cycle-to-work scheme and season ticket loans