Senior Associate managing clients' Paid Search campaigns in a performance - driven environment. Responsible for strategy execution, optimization, and deliverable sign - off across SEM programs.
About the role
- Associate Director, Paid Search at OuterBox responsible for strategic leadership in SEM initiatives. Overseeing a team to drive traffic, conversions, and ROI for clients.
Responsibilities
- Provide strategic leadership and oversight of all search engine marketing initiatives.
- Collaborate with clients and senior management to develop and execute paid search strategies.
- Manage a team of Leads, Senior Paid Search Strategists, and Paid Search Strategists.
- Optimize campaigns and stay ahead of industry trends.
- Develop comprehensive Quarterly Business Reports (QBRs).
- Build and maintain strong client relationships and present strategic recommendations.
- Monitor campaign performance using analytics tools and implement optimization techniques.
- Manage budgets for SEM campaigns and provide recommendations for adjustments.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Extensive experience (typically 7+ years) in SEM and digital marketing.
- Proven track record of successfully managing large-scale SEM campaigns.
- Strong leadership and team management skills.
- Exceptional analytical skills and proficiency in data analysis tools.
- Excellent communication and presentation skills.
- In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends.
- Experience working with a diverse range of clients and industries.
Benefits
- High-character, fun, and cohesive work culture
- Competitive base salary
- PTO that is genuinely encouraged
- Affordable, low-deductible health insurance plans
- Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
- 401k with company match
- Remote work flexibility
- Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
- Professional/individual development stipend
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