Go - To - Market Associate at Haystack owning outbound prospecting and qualification of new sales opportunities. Collaborating with founders to develop mastery in the sales cycle and custom software offerings.
About the role
- Product Marketing Specialist at beqom, a compensation SaaS company. Craft messaging, drive go-to-market launches, and enable sales across hybrid Dublin team.
Responsibilities
- Blend strategy with execution to drive success of product portfolio.
- Craft compelling messaging and positioning for distinct buyer and user personas.
- Drive go-to-market activities for product launches and updates—ensure sales and marketing teams have what they need to execute.
- Create sales enablement materials such as pitch decks, playbooks, one-pagers, FAQs, and competitive battlecards.
- Collaborate cross-functionally with product, sales, growth marketing, and services teams to ensure consistent storytelling.
- Monitor market trends and competitors to keep positioning up to date.
- Measure impact of product marketing tactics; produce reports on adoption, engagement, and deal acceleration.
Requirements
- 2–4 years of experience in product marketing or a related marketing role (B2B SaaS required; HR tech a plus).
- Experience supporting go-to-market launches or product lifecycle communications.
- Strong communication skills—confident in crafting messaging and presenting to commercial teams.
- Customer-centric mindset, with curiosity for understanding buyer needs and turning them into value propositions.
- Ability to work independently in a fast-paced environment, while collaborating across functions.
- A proactive, AI-first mindset —you embrace new tools and ways of working.
Benefits
- Autonomy is our default - your campaigns, your impact.
- Drive meaningful growth. Be the engine behind pipeline success for a growing SaaS company.
- Experiment with the new. From AI to emerging ad platforms, you’ll have room to test and learn.
- Collaborate with a diverse, international team across Europe and the US.
- Grow in a scale-up. Be part of a company that’s redefining how global enterprises think about compensation.
- Hybrid work (Dublin 2, Dublin)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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