Product Marketing Manager driving US market expansion at Merkle Science, providing blockchain monitoring solutions. Leading go - to - market strategy and collaborating with cross - functional teams to achieve revenue growth.
About the role
- Product Marketing Senior Manager at Salesforce crafting high-impact messaging and GTM strategies for the Service Cloud team. Leading stakeholder alignment and creating sales enablement materials in a dynamic environment.
Responsibilities
- Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent
- Develop succinct and effective sales training materials (demos, training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.
- Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation
- Define and build repeatable demos, sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns
- Lead and create the core value proposition and selling points. Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
- Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
- Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
Requirements
- 7 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background
- Expertise in Salesforce products and/or other SaaS and B2B technology platforms
- Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
- Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
- Ability to establish good working relationships with cross-functional teams and align with global stakeholders
- Strong collaboration skills with a willingness to drive hands-on tactical execution
- Strong communication skills, both written and verbal
- Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
- Confidently deliver presentations to audiences of all sizes
- Ability to confidently pick up and lead new projects even in the face of ambiguity.
Benefits
- time off programs
- medical, dental, vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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