Senior Go-To-Market & Commercial Manager responsible for B2B growth in Germany's commercial landscape. Leading strategy execution and market readiness for new B2B customers.
Responsibilities
You execute Germany’s contribution to the B2B Expansion Roadmap
You ensure all prospect customers are reviewed and approved by the General Manager
You own end-to-end commercial readiness for new B2B customers from preparation to go-live
You lead the execution of the Channel Activity Masterplan (CAMP) across all B2B channels
You translate portfolio priorities into clear NOI targets, distribution targets and sales cycle focus
You track execution versus plan and proactively close performance gaps
You ensure strong execution of Sales Fundamentals including assortment, pricing, promotion and merchandising
You act as the single point of contact for Germany towards all internal stakeholders
You manage daily B2B business performance against defined targets
You identify, share and scale best practices across markets
Requirements
You have a minimum of 7 years of experience in FMCG, ideally within food, beverage or lifestyle brands
You bring a strong track record across marketing and sales roles with a clear commercial mindset
You combine strategic thinking with hands-on execution strength
You communicate confidently and manage stakeholders effectively across functions
You demonstrate a high level of ownership and a strong drive for results
You thrive in a fast-paced, growth-driven environment
You are willing to travel approximately 60 percent of your time within Germany including HH/HQ
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