Hybrid Product Marketing Manager

at Tala

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Manila, Philippines

About the role

• Product Marketing Manager at Tala driving market initiatives for financial products improving customer experiences across Asia. Responsible for outreach and engagement in the Philippines.

Responsibilities

• Drive messaging and go to market planning of new products and services tied to clearly defined success metrics.
• Build, manage, and execute end-to-end customer lifecycle campaigns that will lead to measurable KPI growth across conversion, engagement, and retention metrics.
• Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and reiterate as needed.
• Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
• Generate cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience .
• Articulate product value to customers through their entire lifecycle that builds customer loyalty through the most effective communication channels to drive outsized impact and ROI.
• Define user segments and create tailored campaigns for key customer personas.
• Cultivate and communicate a deep understanding of Tala’s audience, opportunity, and competitive landscape in Asia markets (Philippines, Vietnam and India).
• As the need arises, build and manage regional team with members located in key markets.
• Be available to attend key local and regional events and activations as needed, such as marketing activations, customer discovery and workshops, etc.
• Maintain semi-regular facetime with regional and Philippines CLT and marketing team members, as well as vendors/partners as needed.

Requirements

• 5+ years experience in Marketing, with demonstrated expertise in building and managing mobile marketing campaigns (push, SMS, in-app) using modern marketing and CRM tools
• Demonstrated ability to create go to market plans for new products and deliver meaningful business results
• Comfortable working in a fast paced, dynamic environment with distributed teams
• Capable consumer of modern analytics tools; strong data analysis skills and ability to translate data into actionable insights
• Strong writing skills and careful attention to detail
• Self-starter, solution-oriented, and can-do attitude
• Understanding of the Philippines’s FinTech and/or consumer mobile ecosystem (preferred)
• Hands on experience launching and scaling products for developing markets (preferred)
• Competent in using Braze or similar marketing CRM (preferred)

Benefits

• Inclusive team culture fostering innovation
• Diversity in backgrounds, cultures, and experiences