Product Marketing Manager responsible for GTM strategy and execution for Sokin’s payment acceptance products. Ideal for someone with a strong background in payments and ecommerce marketing.
Responsibilities
Own the end-to-end GTM strategy for Sokin Checkout and Payment Links, from beta through general availability and ongoing growth
Partner with Product, Sales and Finance on pricing, packaging, and commercial strategy for payment acceptance products
Develop product positioning and messaging frameworks that clearly articulate value propositions to ecommerce merchants, marketplace operators, and platform businesses
Plan and execute product launches including sales enablement materials, press and analyst briefings, customer communications, and campaign assets
Define and manage launch KPIs including adoption rates, activation metrics, and pipeline contribution
Conduct ongoing competitive analysis across the payment acceptance landscape and distill insights into actionable positioning guidance
Build and maintain a deep understanding of the merchant buying journey
Create compelling sales collateral and support the embedded partnerships team with co-marketing frameworks and integration partner collateral
Collaborate with the Content and Social team to produce thought leadership, blog posts, webinars, and video content focused on payment acceptance and ecommerce payments
Requirements
4 to 7 years in product marketing, with at least 2 years focused on payments, payment acceptance, or ecommerce infrastructure
Demonstrable understanding of the online payments ecosystem: acquirers, gateways, PSPs, checkout optimisation, payment orchestration, tokenisation, and settlement
Proven track record of launching payment or fintech products to market, with measurable impact on adoption and revenue
Experience creating sales enablement materials and working closely with commercial teams in a B2B SaaS or fintech environment
Strong competitive analysis skills, with the ability to quickly parse a crowded market and identify differentiated positioning
Excellent written and verbal communication skills; able to translate complex payments concepts into clear, compelling narratives for technical and non-technical audiences.
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