Hybrid Product Marketing Manager

Posted 6 days ago

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About the role

  • Product Marketing Manager responsible for GTM strategy and execution for Sokin’s payment acceptance products. Ideal for someone with a strong background in payments and ecommerce marketing.

Responsibilities

  • Own the end-to-end GTM strategy for Sokin Checkout and Payment Links, from beta through general availability and ongoing growth
  • Partner with Product, Sales and Finance on pricing, packaging, and commercial strategy for payment acceptance products
  • Develop product positioning and messaging frameworks that clearly articulate value propositions to ecommerce merchants, marketplace operators, and platform businesses
  • Plan and execute product launches including sales enablement materials, press and analyst briefings, customer communications, and campaign assets
  • Define and manage launch KPIs including adoption rates, activation metrics, and pipeline contribution
  • Conduct ongoing competitive analysis across the payment acceptance landscape and distill insights into actionable positioning guidance
  • Build and maintain a deep understanding of the merchant buying journey
  • Create compelling sales collateral and support the embedded partnerships team with co-marketing frameworks and integration partner collateral
  • Collaborate with the Content and Social team to produce thought leadership, blog posts, webinars, and video content focused on payment acceptance and ecommerce payments

Requirements

  • 4 to 7 years in product marketing, with at least 2 years focused on payments, payment acceptance, or ecommerce infrastructure
  • Demonstrable understanding of the online payments ecosystem: acquirers, gateways, PSPs, checkout optimisation, payment orchestration, tokenisation, and settlement
  • Proven track record of launching payment or fintech products to market, with measurable impact on adoption and revenue
  • Experience creating sales enablement materials and working closely with commercial teams in a B2B SaaS or fintech environment
  • Strong competitive analysis skills, with the ability to quickly parse a crowded market and identify differentiated positioning
  • Excellent written and verbal communication skills; able to translate complex payments concepts into clear, compelling narratives for technical and non-technical audiences.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

Job title

Product Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$140,000 - $160,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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