BH
Product Marketing Specialist developing marketing content for Industrial CT solutions. Collaborating cross - functionally to execute product launches and enhance brand presence.
About the role
- Build a deep understanding of Hiya’s platform and translate it into solution-oriented narratives that connect to customer pains and outcomes.
- Define and refine the ICP with Sales, uncovering patterns across regions and industries to guide targeting.
- Lead ABM strategy: design and execute the best ways to reach priority accounts through personalized campaigns, content, and events.
- Deliver messaging, competitive intelligence + positioning, and enablement — from playbooks to collateral — that boost win rates, shorten cycles, and help Sales prove value with new and existing accounts.
- Track the competitive landscape and arm Sales with positioning, proof points, and talk tracks to outmaneuver alternatives.
- Partner with Demand Gen, Web, and Lifecycle to align ABM with campaigns, conversion paths, and nurture flows.
- Define success metrics, track performance, and feed insights back to sharpen strategy and inform the product roadmap.
- Support international expansion with localized narratives and GTM playbooks.
Requirements
- 3–5 years in B2B SaaS product marketing (or adjacent role), ideally with Mid-Market or Enterprise exposure.
- Ability to grasp complex products and articulate platform-level value, not just features.
- Strong storyteller who can turn product capabilities into customer impact.
- Experience with sales enablement, ABM, and competitive positioning to drive new business and expansion.
- Comfort supporting customer retention and renewal motions.
- Scrappy, solutions-oriented mindset; you spot opportunities and make things happen.
- Collaborative partner who thrives across teams.
- Comfortable representing Hiya at field events and customer meetings.
- Analytical: you dig into the ‘why’ and bring actionable insights.
Benefits
- Equity compensation
- 401K program with 3% match through Fidelity Investments
- Self managed vacation plan
- 15 Paid holidays including Recharge Days
- 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
- Flexible spending, health savings accounts and Pretax dependent day care savings plan
- Paid parental leave
- Voluntary Life and AD&D, and Accident insurance options
- Employer-paid life insurance
- Employer-paid long-term disability coverage (in qualifying states)
- Donation Matching for a charity of your choice (up to $1,000/ year)
- $1,000/year reimbursement in Professional Development funds
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