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Product Marketing Specialist developing marketing content for Industrial CT solutions. Collaborating cross - functionally to execute product launches and enhance brand presence.
About the role
- Lead product marketing initiatives for Dotdigital’s marketing automation platform
- Become an expert on Dotdigital’s customers (marketers) and the problems our platform solves for them
- Turn customer and product knowledge into punchy marketing messaging
- Lead go-to-market (internal and external) for new product releases
- Monitor industry activity and translate into competitive insights and battlecards
- Create and update marketing materials (presentations, one pagers, fact sheets, etc) for sales, partnerships and customer success teams
- Tailor messaging and content to support the needs of global teams and customers
- Send service communications, translating technical updates into clear language
- Work closely with Customer Marketing on plans to drive usage of platform features
- Build relationships with product, marketing, sales, partner and customer success teams
- Proactively evaluate the impact of work based on agreed KPIs and customer feedback
Requirements
- 3 years+ working in a MarTech environment
- Understanding the ins and outs of marketing automation platforms and the needs of marketing teams using these tools
- Experience working in a marketing role, where you’ve had to create marketing materials, write messaging and send comms
- Confidence working with tech including Powerpoint, Hubspot (or similar CRMs), Intercom, Adobe InDesign, Zoom, Dropbox, Outlook and Dotdigital (full training will be provided)
- Love collaborating and working with people across all teams, at all levels
- Curious and enjoy learning about our platform and the wider MarTech industry
- Great at prioritisation, effectively managing your daily workload based on impact and effort
- Strong project and stakeholder management skills, with the confidence to flag risks early
- Superb communication skills (verbal and written) and presentation skills
- A keen eye for detail
Benefits
- Parental leave
- Medical benefits
- Paid sick leave
- Dotdigital day
- Share reward
- Wellbeing reward
- Wellbeing Days
- Loyalty reward
- DEI commitment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
FR
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