Lead the go-to-market (GTM) strategy for all new product launches, ensuring clear positioning, messaging, and distribution strategies
Develop internal documentation and knowledge-sharing processes for go-to-market readiness
Work with cross-functional teams to ensure that products are effectively launched, positioned, and promoted to drive user acquisition, retention, and engagement
Conduct and oversee market research, customer interviews, and competitor analysis to uncover insights and shape messaging
Collaborate closely with the product and growth teams to understand the features, benefits, and unique value propositions of our products and services, and communicate them to our target customers
Measure and analyse the performance of product marketing campaigns, ensuring campaigns are data-driven, measurable, and optimised
Requirements
Bachelor’s degree in Marketing, Business, Communications, Economics, or related field
At least 3 years of experience in product marketing (preferably in fintech or tech)
Strong communication and storytelling skills
Ability to analyze data and derive actionable insights
Be data-driven and comfortable with analysis, testing, and measurement methodologies
Experience with analytics tools (Mixpanel, Amplitude, Google Analytics) is a strong advantage
Experience with marketing automation platforms (Customer.io, Braze) is a strong advantage
Experience with attribution tools (AppsFlyer, Adjust) is a strong advantage
Strong collaboration skills and ability to build consensus across Product, Brand, Communication, and Growth
A creative and innovative thinker
A growth mindset with a passion for learning and solving problems
Collaborative team player with high attention to detail
Benefits
Competitive compensation
Health coverage (HMO)
30 days of annual paid leave per year, flexible sick leave and days off
Pension contribution
Maternity & Paternity Leave
Training and career development opportunity
A mission-driven, fast-paced, and collaborative work environment
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