Hybrid Product Marketing Manager

Posted last month

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About the role

  • Lead the go-to-market (GTM) strategy for all new product launches, ensuring clear positioning, messaging, and distribution strategies
  • Develop internal documentation and knowledge-sharing processes for go-to-market readiness
  • Work with cross-functional teams to ensure that products are effectively launched, positioned, and promoted to drive user acquisition, retention, and engagement
  • Conduct and oversee market research, customer interviews, and competitor analysis to uncover insights and shape messaging
  • Collaborate closely with the product and growth teams to understand the features, benefits, and unique value propositions of our products and services, and communicate them to our target customers
  • Measure and analyse the performance of product marketing campaigns, ensuring campaigns are data-driven, measurable, and optimised

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, Economics, or related field
  • At least 3 years of experience in product marketing (preferably in fintech or tech)
  • Strong communication and storytelling skills
  • Ability to analyze data and derive actionable insights
  • Be data-driven and comfortable with analysis, testing, and measurement methodologies
  • Experience with analytics tools (Mixpanel, Amplitude, Google Analytics) is a strong advantage
  • Experience with marketing automation platforms (Customer.io, Braze) is a strong advantage
  • Experience with attribution tools (AppsFlyer, Adjust) is a strong advantage
  • Strong collaboration skills and ability to build consensus across Product, Brand, Communication, and Growth
  • A creative and innovative thinker
  • A growth mindset with a passion for learning and solving problems
  • Collaborative team player with high attention to detail

Benefits

  • Competitive compensation
  • Health coverage (HMO)
  • 30 days of annual paid leave per year, flexible sick leave and days off
  • Pension contribution
  • Maternity & Paternity Leave
  • Training and career development opportunity
  • A mission-driven, fast-paced, and collaborative work environment

Job title

Product Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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