Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Product Marketing Manager working on industry-specific positioning, go-to-market execution, and sales enablement. Join Trengo to drive customer acquisition and pipeline growth in a fast-paced environment.
Responsibilities
- Build and continuously refine vertical-specific positioning, messaging frameworks, and use cases that translate Trengo's platform capabilities into clear value propositions and tangible ROI for target industries.
- Create and maintain high-impact sales enablement materials including battlecards, pitch decks, discovery guides, demo scripts, and one-pagers that accelerate sales cycles.
- Collaborate with Sales, Product, and Revenue Marketing to support integrated, product-led campaigns that generate qualified pipeline through targeted industry messaging.
- Conduct win/loss interviews and customer research to validate positioning, identify opportunities, and share actionable insights with Marketing leadership and Sales to help refine ICPs and go-to-market approaches.
Requirements
- 3+ years in product marketing at a B2B SaaS startup or scaleup with demonstrated results supporting sales-led GTM motions.
- Strong project management skills. You can build and launch complete go-to-market packages (positioning, demos, content, enablement) on schedule.
- Excellent writing and storytelling ability with a track record of creating sales assets that get used.
- Comfort working cross-functionally with Sales, Product, and Marketing teams in a fast-paced environment.
- Data-driven mindset. You measure impact and iterate based on conversion metrics and feedback.
- Hunger to grow into a Senior PMM role as Trengo scales.
Benefits
- 🚀 Career growth with clear departmental tracks and support from your manager.
- 🌍 Hybrid working + 2 months per year to work abroad.
- 🧘 Mental health support with free sessions from on-demand psychologists (OpenUp).
- 📚 Learning budget + 2 extra days off to attend courses or conferences.
- 🌴 28 vacation days to rest, recharge, and travel
- 🚆 Travel reimbursement to our Utrecht HQ.
- 📶 Monthly internet & phone allowance to stay connected.
- 🍴 Daily warm lunches prepared by our workplace experience team when you’re at our beautiful Utrecht office.
- 💼 Pension contribution to help you plan for the future.
- 🛫 Sabbatical: After two years, enjoy up to three months away (unpaid) to rest, recharge, or see the world.
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