Develop and align marketing strategies with business objectives and opportunities, ensuring a customer-focused approach to all initiatives.
Design, develop, and implement strategic marketing communication plans to support product and portfolio strategies.
Create engaging content, including marketing materials, web and video copy, presentations, and promotional campaigns to drive awareness, education, engagement, and adoption.
Establish and monitor metrics to evaluate the effectiveness of marketing strategies; recommend and implement improvements as needed.
Collaborate with cross-functional teams to manage projects from design to implementation, including budget and usage forecasts.
Promote creative thinking and original approaches to business challenges, leveraging customer insights and analytics to inform strategies.
Requirements
Bachelor’s degree or equivalent experience with 5+ years of marketing experience.
Proficiency in the marketing communications discipline, with strong design and operational implementation skills.
Exceptional writing, communication, and presentation skills, with a track record of producing and presenting compelling content.
Ability to apply user insights, research, and analytics to inform strategies and measure results.
Experience in B2B messaging development and successful product launches; creative agency experience is a plus.
Customer-focused mindset, creativity, strategic thinking, and effective relationship management.
Ability to manage external providers, such as vendors and service partners, to deliver on marketing objectives.
Examples of successful marketing and communication strategies with measurable results.
Design knowledge required (Adobe, PowerPoint)
Benefits
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
Lead the deployment of MES systems across Pratt & Whitney overhaul facilities. Drive projects ensuring alignment with company goals and processes in an aviation context.
Senior Product Marketing Manager at Remerge shaping product narratives and market insights. Collaborating with teams to align product offerings with customer needs in the AdTech space.
Product Marketing Lead orchestrating cross - functional strategies for AirOps, enhancing market leadership in AI - driven content operations platform. Collaborate with leadership, product, and sales for impactful storytelling.
GTM Enablement Manager at Zenity defining and evolving go - to - market enablement programs in AI technology sector. Collaborating across teams to enhance sales capabilities and performance.
Leading onboarding processes for large commercial clients at Octadesk, a top SaaS company. Ensuring successful implementation and a smooth journey for clients from the beginning.
Product Marketing Manager working on industry - specific positioning, go - to - market execution, and sales enablement. Join Trengo to drive customer acquisition and pipeline growth in a fast - paced environment.
MES - Experte responsible for optimizing manufacturing execution systems. Working in a collaborative and innovative environment at Fraunhofer institute's advanced research projects.
Lead global product marketing strategy for Deputy, a SaaS platform for workforce management. Drive revenue and position the company as an AI - first platform for hourly workers.
Own the go - to - market strategy for payments product lines at Booksy. Collaborate closely with Product Managers and lead marketing strategies to drive customer engagement and growth.