TR
Product Marketing Manager working on industry - specific positioning, go - to - market execution, and sales enablement. Join Trengo to drive customer acquisition and pipeline growth in a fast - paced environment.
About the role
- Collaborate with the product team and support preliminary discussions by defining market problems, conducting win/loss analysis, and analysing the competitive landscape
- Develop compelling sales tools, training materials, and customer-facing collateral
- Work closely with cross-functional teams, including sales and customer success, to ensure cohesive strategies and execution
- Craft clear and compelling product positioning and messaging that resonates with target audiences
- Develop and maintain positioning and messaging frameworks (Jobs-To-Be-Done, Personas, Ideal Customer Profiles, message maps)
- Maintain deep understanding of customer needs, market trends, and competitive landscape to inform product messaging
- Create and manage a consistent and effective product story across all marketing channels and touchpoints
- Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth
- Track and analyse key performance metrics to measure effectiveness of product marketing initiatives and optimise strategies
- Support regional marketing teams with tailored strategies and materials
- Build relationships with key customers to gather insights, testimonials, and case studies
- Develop and execute customer engagement programs to enhance customer satisfaction, retention, and advocacy
Requirements
- 6+ years’ experience in product marketing or a related role
- SaaS experience strongly preferred
- B2B experience is a must-have
- Experience in working with international teams with effective cross-cultural communications
- Demonstrated experience and success in developing high-performing sales engagement content and programs
- Ability to work independently, with strong decision-making and communication skills
- Demonstrated success in developing strong working relationships and influencing key stakeholders
- Strong analytical skills and ability to interpret data to drive decision-making
- Ability to thrive in a fast-paced, collaborative environment
- Complete professional proficiency in English and fluency in either native Dutch or French
Benefits
- Offices within walking distance from Brussels Central Station
- Possibility to work remotely 3 days a week
- A contract of indefinite duration
- An attractive compensation package
- Being welcomed by an informal, enthusiastic, and ambitious team that is revolutionising how we safely manage our digital identity
- An environment where core values are emphasised: Integrity, Inclusiveness, Innovation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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