Lead global product marketing strategy for Deputy, a SaaS platform for workforce management. Drive revenue and position the company as an AI - first platform for hourly workers.
About the role
- Develop and implement product marketing strategies for Commify's API offerings, aligning them with overall business goals and objectives.
- Create and maintain product messaging, positioning, value propositions, and go-to-market activities tailored to the API market.
- Collaborate with cross-functional teams including product management, development, and sales to ensure alignment on product roadmap and marketing initiatives.
- Produce high-quality marketing content, including case studies, whitepapers, blog posts, and product documentation.
- Conduct market research to identify industry trends, competitor offerings, and customer needs.
- Engage with customers and partners to gather feedback and insights that inform product positioning and enhancements.
- Plan and execute marketing campaigns to drive awareness and adoption of API products, leveraging digital channels, webinars, and events.
- Monitor and analyse key performance metrics to evaluate the success of marketing initiatives and adjust strategies as needed.
Requirements
- Proven experience in product marketing, preferably within the Business Communications, API or software development sector.
- Strong understanding of API technologies and their applications in business communications.
- Exceptional verbal and written communication skills, with the ability to craft clear and engaging content.
- Experience in developing go-to-market strategies and executing successful product launches.
- Analytical mindset with the ability to use data and market insights to drive marketing decisions.
- Proficient in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
- Ability to work collaboratively across teams and interact with technical stakeholders effectively.
Benefits
- Attractive Salary (£60 - 79,000)
- Performance-based Company Bonus Scheme
- Flexible hybrid working
- Generous paid leave
- Enhance family leave
- Enjoy your Birthday off - because it's your day!
- Mental Health Support through our Wellbeing partner, Calm
- Wellbeing leave and a Mental Health First Aider program
- Giving back days to help support causes close to your heart
- Unlimited professional & personal learning
- Total Rewards including retirement planning, healthcare and life assurance
- And did we mention our epic team socials? We know how to celebrate in style!
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Own the go - to - market strategy for payments product lines at Booksy. Collaborate closely with Product Managers and lead marketing strategies to drive customer engagement and growth.
WS
Wonder StudiosGTM Associate
GTM Associate managing agency partnerships in the US for an innovative AI - native content studio, driving advertising efforts and client relationships.
PE
PennylaneSenior Product Marketing Manager
Senior Product Marketing Manager at Pennylane orchestrating GTM activities for Financial Services track. Aiming to enhance adoption and revenue for innovative financial solutions.
OC
Objective CorporationProduct Marketing Manager
Product Marketing Manager driving product success through effective marketing strategies and campaigns for technology solutions in local government. Collaborating with various teams for product launches and market expansion.
Manager leading product marketing and field readiness for KeyBank's commercial lending and payments solutions. Overseeing a team to enhance market strategies and client engagement.
AE
Amber ElectricSenior Product Marketing Manager
Senior Product Marketing Manager bridging customer insights and business strategy at a renewable energy tech startup. Leading product marketing initiatives to drive measurable outcomes.
Head of Product Marketing at Xolo, focusing on enhancing organic growth capabilities for business admin products. Collaborating with multiple teams to ensure product resonance and successful market strategies.
Associate Product Marketing Manager at Triptease enhancing product marketing through data and AI. Collaborating with teams to craft strategies and campaigns for direct hotel bookings.
Product Marketing Manager for Calero, a leading provider of SaaS Management solutions. Responsible for go - to - market execution, messaging, and sales enablement strategies across the product lifecycle.