Marketing Manager responsible for executing go - to - market strategies for Hopae's digital identity platform. Collaborating cross - functionally to drive product launches and multi - channel campaigns.
About the role
- Product Marketing Manager at Commify developing strategies for API products and driving their market adoption. Collaborating with cross-functional teams to create impactful messaging and marketing initiatives.
Responsibilities
- Develop and implement product marketing strategies for Commify's API offerings, aligning them with overall business goals and objectives.
- Create and maintain product messaging, positioning, value propositions, and go-to-market activities tailored to the API market.
- Collaborate with cross-functional teams including product management, development, and sales to ensure alignment on product roadmap and marketing initiatives.
- Produce high-quality marketing content, including case studies, whitepapers, blog posts, and product documentation.
- Conduct market research to identify industry trends, competitor offerings, and customer needs.
- Engage with customers and partners to gather feedback and insights that inform product positioning and enhancements.
- Plan and execute marketing campaigns to drive awareness and adoption of API products, leveraging digital channels, webinars, and events.
- Monitor and analyse key performance metrics to evaluate the success of marketing initiatives and adjust strategies as needed.
Requirements
- Proven experience in product marketing, preferably within the Business Communications, API or software development sector.
- Strong understanding of API technologies and their applications in business communications.
- Exceptional verbal and written communication skills, with the ability to craft clear and engaging content.
- Experience in developing go-to-market strategies and executing successful product launches.
- Analytical mindset with the ability to use data and market insights to drive marketing decisions.
- Proficient in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
- Ability to work collaboratively across teams and interact with technical stakeholders effectively.
Benefits
- Attractive Salary (£60 - 79,000)
- Performance-based Company Bonus Scheme
- Flexible hybrid working
- Generous paid leave
- Enhance family leave
- Enjoy your Birthday off - because it's your day!
- Mental Health Support through our Wellbeing partner, Calm
- Wellbeing leave and a Mental Health First Aider program
- Giving back days to help support causes close to your heart
- Unlimited professional & personal learning
- Total Rewards including retirement planning, healthcare and life assurance
- And did we mention our epic team socials? We know how to celebrate in style!
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