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Product Marketing Specialist developing marketing content for Industrial CT solutions. Collaborating cross - functionally to execute product launches and enhance brand presence.
About the role
- Translate cutting-edge technology into powerful value propositions for executives, engineers, and decision-makers worldwide.
- Craft clear, compelling messaging and positioning highlighting Aras’s differentiation and leadership in PLM and the Digital Thread.
- Partner with product management and sales to launch solutions and drive go-to-market momentum.
- Create solution briefs, web copy, presentations, thought leadership, blogs, and customer stories to drive awareness and demand.
- Develop playbooks, pitch decks, and competitive tools to enable sales success.
- Track competitors, industry trends, and customer needs to inform strategy.
- Engage analysts, partners, and customers to reinforce thought leadership.
- Work cross-functionally with product, sales, services, and leadership to define market strategy and equip teams to compete and win.
Requirements
- 5+ years of experience in Product Marketing, Solution Marketing, or related roles in enterprise software (PLM, ERP, CRM, ALM, MES, SaaS, or Digital Transformation experience a plus).
- Proven ability to turn complex concepts into simple, powerful, and customer-relevant messaging.
- A talent for storytelling and content creation across formats and audiences.
- Go-to-market experience with product launches, campaigns, and competitive positioning.
- A collaborative, energetic mindset with the ability to influence across functions and levels.
- Hunger to learn, grow, and make a real impact.
- Located within 45 miles of the Andover, MA office and willing to come into the office at least twice per week (Wednesday & Thursday).
Benefits
- Competitive Rewards: Strong compensation, benefits, and career growth opportunities.
- Grow With Us: We provide the environment, leadership, and opportunity for ambitious people to thrive.
- Global Reach, Startup Energy: Enjoy the scale of a global company with the agility and drive of a growth-focused team.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
FR
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