Hybrid Product Marketing Co-Op

at Achievers

• Job title: Product Marketing Co-Op
• Job type: Internship
• Experience level: Entry level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Toronto, Canada

About the role

• Product Marketing Co-op contributing to go-to-market activities and marketing collateral. Collaboratively working with product, marketing, customer success, and sales to drive revenue for Achievers.

Responsibilities

• Conduct research on market trends, competitor products, and industry best practices to inform product marketing strategies.
• Assist in the creation of compelling product messaging and positioning for different target audiences.
• Contribute to the development of marketing collateral, including product presentations, datasheets, and case studies.
• Support the sales team by creating sales enablement materials, such as product guides and training documentation.
• Collaborate with cross-functional teams to ensure consistent communication of product features and benefits.
• Work closely with the marketing team to support the planning and execution of product marketing campaigns.
• Monitor and report on the performance of marketing campaigns to optimize effectiveness.
• Collaborate with the customer success team to gather customer feedback and success stories for use in marketing materials.
• Assist in the development of customer-focused content, such as testimonials and case studies.
• Utilize analytics tools to track key performance indicators and generate reports on the success of product marketing initiatives.
• Assist in conducting Win/Loss analysis to identify key factors influencing the decision-making process of potential clients (e.g., pricing, product offering, features).

Requirements

• Currently enrolled in a Bachelor's degree program in Marketing, Business, or a related field.
• Strong written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas.
• Detail-oriented and highly organized, with the ability to manage multiple tasks and deadlines.
• Proficient in Microsoft Office Suite and familiarity with marketing tools and platforms is essential.
• Strong analytical skills, including the ability to decipher patterns from large data sets, is a plus.
• Interest in technology and a passion for staying updated on industry trends.
• Familiarity with Salesforce, Tableau, or other CRM and analytics software would be a plus.

Benefits

• Our employees are a diverse and inclusive team of passionate, hardworking individuals.
• Achievers is an equal opportunity employer.
• Committed to creating an environment where our employees can do the best work of their lives.
• We encourage all qualified candidates from all backgrounds and experiences to apply to join our A-Player family.
• Achievers is committed to ensuring an inclusive and accessible recruitment process for all candidates.