BH
Product Marketing Specialist developing marketing content for Industrial CT solutions. Collaborating cross - functionally to execute product launches and enhance brand presence.
About the role
- Conduct research on market trends, competitor products, and industry best practices to inform product marketing strategies.
- Assist in the creation of compelling product messaging and positioning for different target audiences.
- Contribute to the development of marketing collateral, including product presentations, datasheets, and case studies.
- Support the sales team by creating sales enablement materials, such as product guides and training documentation.
- Collaborate with cross-functional teams to ensure consistent communication of product features and benefits.
- Work closely with the marketing team to support the planning and execution of product marketing campaigns.
- Monitor and report on the performance of marketing campaigns to optimize effectiveness.
- Collaborate with the customer success team to gather customer feedback and success stories for use in marketing materials.
- Assist in the development of customer-focused content, such as testimonials and case studies.
- Utilize analytics tools to track key performance indicators and generate reports on the success of product marketing initiatives.
- Assist in conducting Win/Loss analysis to identify key factors influencing the decision-making process of potential clients (e.g., pricing, product offering, features).
Requirements
- Currently enrolled in a Bachelor's degree program in Marketing, Business, or a related field.
- Strong written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas.
- Detail-oriented and highly organized, with the ability to manage multiple tasks and deadlines.
- Proficient in Microsoft Office Suite and familiarity with marketing tools and platforms is essential.
- Strong analytical skills, including the ability to decipher patterns from large data sets, is a plus.
- Interest in technology and a passion for staying updated on industry trends.
- Familiarity with Salesforce, Tableau, or other CRM and analytics software would be a plus.
Benefits
- Our employees are a diverse and inclusive team of passionate, hardworking individuals.
- Achievers is an equal opportunity employer.
- Committed to creating an environment where our employees can do the best work of their lives.
- We encourage all qualified candidates from all backgrounds and experiences to apply to join our A-Player family.
- Achievers is committed to ensuring an inclusive and accessible recruitment process for all candidates.
Job title
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FR
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