Paid Advertising Team Leader responsible for B2B performance marketing across multiple channels. Driving lead generation and optimizing advertising spend with data - driven strategies in a hybrid role.
About the role
- Performance Marketing Manager at Peasy enhancing digital marketing through analytics and campaign optimization. Leading our marketing team and driving measurable growth in consumer markets.
Responsibilities
- Ontwikkelen, implementeren en optimaliseren van performance marketingcampagnes (SEA, social ads, display, retargeting, e-mail automation, enz.).
- Monitoren van KPI’s (CAC, ROI, ROAS, conversieratio’s, CLV…) en vertalen van data naar duidelijke inzichten en actieplannen.
- Beheren en optimaliseren van marketingfunnels (lead generation, nurturing en conversie).
- Opstellen van dashboards en rapportages in tools zoals Google Analytics, HubSpot en Power BI.
- Bewaken en verbeteren van SEO-performance om organische groei te stimuleren.
- Aansturen, coachen en ondersteunen van een Digital Marketeer/Webmaster om samen doelstellingen te realiseren.
- Samenwerken met sales, content, data en productteams om maximale impact te realiseren.
- Identificeren van nieuwe kanalen, tools en trends die bijdragen aan groei.
- Budgetbeheer en forecasting voor performance marketingkanalen.
- Regelmatig rapporteren aan de MD over resultaten, learnings en strategische aanbevelingen.
Requirements
- Minstens 5 jaar aantoonbare ervaring in performance marketing, liefst in een B2C-omgeving of digitale consumentenmarkt.
- Sterk analytisch ingesteld en comfortabel met werken in data-gedreven omgevingen.
- Ervaring met of bereidheid om snel te leren werken met GA, HubSpot en Power BI.
- Grondige kennis van paid advertising (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Inzicht in SEO en hoe dit samenwerkt met paid kanalen binnen de marketingmix.
- Ervaring met A/B-testen, conversie-optimalisatie en funnel management.
- Leiderschapservaring of sterke ambitie om een klein team aan te sturen en te coachen.
- Proactief, resultaatgericht en in staat om zelfstandig projecten te leiden.
- Sterke communicatieve vaardigheden (in Nederlands en Engels).
Benefits
- Een uitdagende rol met veel verantwoordelijkheid en ruimte voor eigen initiatief.
- Mogelijkheid om impact te maken in een ambitieuze en groeiende organisatie.
- Toegang tot de nieuwste marketingtools en technologieën.
- Een competitief salaris en extralegale voordelen.
- Flexibiliteit in werkplek (hybride werken mogelijk).
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