RG
Rogon Technologies GmbHPerformance Marketing Manager
Performance Marketing Manager driving digital growth through online marketing campaigns for CUJU. Focused on user acquisition and optimization of performance marketing strategies.
About the role
- Support paid acquisition across Google Ads, Universal App Campaigns (UAC), Apple Search Ads, Microsoft Ads, and YouTube
- Scale spend efficiently against strict CAC and LTV goals
- Shape roadmap and build best-in-class campaign structures
- Build and manage a rigorous testing framework across keywords, copy, targeting, creatives, and bidding strategies
- Partner with creative teams to brief and optimise creative assets for UAC & YouTube
- Monitor campaign performance daily/weekly, optimising against CAC, ROAS, and LTV goals
- Troubleshoot tracking, attribution, and signal issues (AppsFlyer, S2S integrations, SKAN)
- Evolve measurement frameworks to validate incremental impact across channels
- Report on performance and share learnings with the wider business
- Work closely with creative, product and analytics teams to maximise impact
Requirements
- 3–5 years of hands-on experience running Google Ads, UAC, and/or Apple Search Ads for a mobile app or subscription-based business
- Proven success managing seven-figure annual budgets efficiently at scale
- Deep understanding of paid search mechanics (keywords, match types, bidding, automation)
- Familiarity with the nuances of iOS and Android app campaigns (including Web2App and SKAN)
- Experience with YouTube campaigns for performance
- Proficiency with AppsFlyer (or another MMP)
- Strong analytical mindset, with focus on CAC, ROAS, LTV, and subscriber growth
- Comfortable working in a fast-paced, high-growth environment
- Bonus: dig into search queries, ad copy tests, and keyword expansion
- Bonus: enjoy seeing incremental optimisations compound into big performance wins
- Bonus: love experimenting with campaign setups, creative assets, and automation strategies
- Bonus: use data to refine strategy and uncover new growth opportunities
- Bonus: experience collaborating with product, creative, and data science teams to solve tough challenges
Benefits
- £50,000-£65,000 per year base salary (depending on experience)
- Participation in Strava's long-term incentive (stock) programs
- Flexible working – typically 2/3 days a week in Vauxhall office
- 25 days holiday plus bank holidays
- Runna subscriptions for you and 5 friends
- Strava membership
- Headspace membership
- Annual money to spend on gear, events and the gym
- Annual voucher to spend on Runna website (renewed on work anniversary)
- Private health insurance with Bupa
- Workplace pension scheme
- Modern Health mental wellness platform access
- Carrot fertility, hormonal health and family-forming support
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
BG
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