Senior Manager for Programmatic Media & Performance Marketing in a creative agency focusing on comprehensive brand strategy. Managing campaigns and developing innovative digital marketing solutions with a top client.
About the role
- Senior CRM & Performance Marketing Manager at a tech startup in Heidelberg. Focus on data-driven marketing and performance optimization across teams and processes.
Responsibilities
- Aufbau und Pflege eines Reporting-Frameworks zur Messung von Marketing- und Sales-KPIs.
- Implementierung von Dashboards für Real-Time Einblicke (HubSpot) für Management und Teams.
- Entwicklung von datenbasierten Insights zur Optimierung von Kampagnen, Funnel-Effizienz und Customer Journey.
- Optimierung des CRM (HubSpot) und Implementierung von Marketing-Prozessen.
- Verantwortung für die Optimierung des bestehenden CRMs HubSpot als zentraler Hub für alle Marketing-Prozesse & Daten.
- Optimierung und Erstellung von Kontakt- und Deal-Pipelines, Automatisierungen, Workflows und Lead-Scoring-Modellen.
- Enge Zusammenarbeit mit Sales, Marketing und Operations zur Sicherstellung einer sauberen Datenqualität und reibungsloser Prozesse.
- Steuerung und Erfolgskontrolle von Paid-Kampagnen (z. B. Google Ads, LinkedIn Ads, Meta Ads) gemeinsam mit unserer externen Performance-Agentur.
Requirements
- Abgeschlossenes Studium in Wirtschaft, Marketing, Data Analytics oder vergleichbar.
- Erste praktische Erfahrung im Performance Marketing oder Growth-Bereich, idealerweise in einem Startup.
- Ausgeprägte Kenntnisse in Hubspot.
- Sehr gute analytische Fähigkeiten, sicherer Umgang mit Tools wie Excel, Google Analytics, Data Studio/Looker.
- Proaktive, strukturierte und lösungsorientierte Arbeitsweise.
- Affinität für datenbasierte Entscheidungen und Lust, Dinge hands-on umzusetzen.
Benefits
- eGym Wellpass Corporate Benefits
- Flexible Arbeitszeitgestaltung.
- Individuelles Weiterbildungsbudget
- Workations
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