SEO/SEM Expert focusing on digital marketing strategies for WOW concept, a phygital retail movement. Collaborating with cross - functional teams to enhance visibility and drive traffic in the online channel.
About the role
- Performance Marketing Manager driving digital growth through online marketing campaigns for CUJU. Focused on user acquisition and optimization of performance marketing strategies.
Responsibilities
- You will drive CUJU's digital growth
- Create and optimize data-driven online marketing campaigns across multiple platforms
- Monitor cost-per-acquisition metrics (CPI, CPL, etc.) and optimize budget allocation
- Build marketing funnels and campaigns to activate users of the CUJU app
- Collaborate with internal teams (Content, Product, Data, etc.)
- Conduct market benchmarking and user persona and competitor analyses
Requirements
- Minimum of 3 years of hands-on experience in Paid Media/Performance Marketing
- Strong knowledge of tools such as Google Ads, Meta Ads, and LinkedIn Ads Manager
- Highly analytical mindset with solid expertise in tracking, analytics tools, and Excel
- Data-driven decision-making skills and experience with performance KPIs
- Degree in Marketing, Business, Data Science, or a related field
- Fluent German and English (Portuguese is a plus)
Benefits
- 30 days paid vacation
- Competitive compensation
- Corporate benefits
- Personal development – tailored learning opportunities
- Autonomy & responsibility – actively shape processes and contribute ideas
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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