Performance Marketing Manager leading digital marketing strategies for MGMA, generating leads and revenue through data-driven campaigns. Collaborating across teams to drive organizational goals in healthcare marketing.
Responsibilities
Responsible for bottom-of-funnel digital marketing strategy, execution, optimization, and reporting across all product lines within MGMA.
Focus on generating qualified leads, conversions, and revenue through email acquisition campaigns, paid media, retargeting, and landing page optimization.
Collaborate with cross-functional teams to ensure all campaigns are data-driven, and aligned with organizational goals.
Drive measurable business KPIs through high-performing campaigns for the mid-size medical practice market.
Develop, execute, and optimize data-driven inbound and outbound marketing strategies designed to convert leads, accelerate pipeline velocity, and deliver revenue growth.
Create, implement, and monitor budget, ensuring marketing goals and campaign targets are met.
Monitor, analyze, and report tactical results of all campaign channels, and make recommendations for campaign adjustments.
Create, manage, execute, and report on automated marketing campaigns utilizing the marketing automation platform.
Requirements
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.
Five (5) or more years in marketing campaign planning and execution role is required.
Experience with inbound and outbound, B2B marketing programs is preferred.
Two (2) or more years of supervisory or leadership experience is preferred.
Association/membership marketing and event marketing is preferred.
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