Demand Generation leader shaping marketing strategies for Harvey’s AI products in legal services. Building scalable marketing efforts to drive awareness and revenue.
About the role
- Performance Marketing Manager leading digital marketing strategies for MGMA, generating leads and revenue through data-driven campaigns. Collaborating across teams to drive organizational goals in healthcare marketing.
Responsibilities
- Responsible for bottom-of-funnel digital marketing strategy, execution, optimization, and reporting across all product lines within MGMA.
- Focus on generating qualified leads, conversions, and revenue through email acquisition campaigns, paid media, retargeting, and landing page optimization.
- Collaborate with cross-functional teams to ensure all campaigns are data-driven, and aligned with organizational goals.
- Drive measurable business KPIs through high-performing campaigns for the mid-size medical practice market.
- Develop, execute, and optimize data-driven inbound and outbound marketing strategies designed to convert leads, accelerate pipeline velocity, and deliver revenue growth.
- Create, implement, and monitor budget, ensuring marketing goals and campaign targets are met.
- Monitor, analyze, and report tactical results of all campaign channels, and make recommendations for campaign adjustments.
- Create, manage, execute, and report on automated marketing campaigns utilizing the marketing automation platform.
Requirements
- A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.
- Five (5) or more years in marketing campaign planning and execution role is required.
- Experience with inbound and outbound, B2B marketing programs is preferred.
- Two (2) or more years of supervisory or leadership experience is preferred.
- Association/membership marketing and event marketing is preferred.
- Healthcare experience is preferred.
- Must have reliable transportation.
- Must have a valid driver’s license.
Benefits
- medical, dental, and vision coverage
- life insurance
- short- and long-term disability
- 401(k) plan featuring company match
- profit-sharing
- professional development opportunities
- hybrid work schedule
- employee assistance program
- three weeks of vacation
- 80 hours of sick time
- 11 paid holidays
- flexible spending account
- on-site fitness center
- volunteer opportunities
- tuition assistance
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