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Hybrid Performance Marketing Manager

at MGMA
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Posted yesterday

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About the role

  • Responsible for bottom-of-funnel digital marketing strategy, execution, optimization, and reporting across all product lines within MGMA.
  • Focus on generating qualified leads, conversions, and revenue through email acquisition campaigns, paid media, retargeting, and landing page optimization.
  • Collaborate with cross-functional teams to ensure all campaigns are data-driven, and aligned with organizational goals.
  • Drive measurable business KPIs through high-performing campaigns for the mid-size medical practice market.
  • Develop, execute, and optimize data-driven inbound and outbound marketing strategies designed to convert leads, accelerate pipeline velocity, and deliver revenue growth.
  • Create, implement, and monitor budget, ensuring marketing goals and campaign targets are met.
  • Monitor, analyze, and report tactical results of all campaign channels, and make recommendations for campaign adjustments.
  • Create, manage, execute, and report on automated marketing campaigns utilizing the marketing automation platform.

Requirements

  • A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.
  • Five (5) or more years in marketing campaign planning and execution role is required.
  • Experience with inbound and outbound, B2B marketing programs is preferred.
  • Two (2) or more years of supervisory or leadership experience is preferred.
  • Association/membership marketing and event marketing is preferred.
  • Healthcare experience is preferred.
  • Must have reliable transportation.
  • Must have a valid driver’s license.

Benefits

  • medical, dental, and vision coverage
  • life insurance
  • short- and long-term disability
  • 401(k) plan featuring company match
  • profit-sharing
  • professional development opportunities
  • hybrid work schedule
  • employee assistance program
  • three weeks of vacation
  • 80 hours of sick time
  • 11 paid holidays
  • flexible spending account
  • on-site fitness center
  • volunteer opportunities
  • tuition assistance

Job title

Performance Marketing Manager

Job type

Full Time

Experience level

Mid levelSenior

Salary

$85,000 - $105,000 per year

Degree requirement

Bachelor's Degree

Location requirements

HybridDenverUnited States

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