Senior Associate managing retail media and paid search campaigns for CPG clients. Collaborating with teams to optimize advertising strategies and deliver actionable insights.
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Hybrid Demand Generation Marketing Manager
Posted 3 months ago
About the role
- Demand Generation Marketing Manager for a SaaS product suite driving marketing strategies in EMEA. Collaborate across teams to optimize demand generation and customer retention efforts.
Responsibilities
- Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Faria’s products across Asia.
- Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
- Partner with Product Marketing, Events and Brand & Community teams to localize product launches, events and other marketing efforts in your region through social media, blogs, videos, and other channels.
- Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot.
- Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
- Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth.
- Measure and report on marketing performance, using insights to optimize ROI and improve lead quality.
- Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.
Requirements
- **Skills & Experience**
- 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
- Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue.
- Expertise in planning and executing campaigns that address customer needs.
- Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team.
- Strong copywriting and campaign creation skills.
- A BA in Marketing, Communications, or a related field is preferred.
- **Capabilities & Attributes**
- Strong project management skills, with the ability to prioritize and manage multiple initiatives.
- Ability to translate customer insights and sales feedback into impactful marketing strategies.
- Quick learner with a strong understanding of international education trends and customer pain points.
- Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and any other Faria team.
- A proactive, creative, and data-driven mindset with a focus on delivering results.
- **Success Metrics**
- Marketing-source pipeline generated.
- Pipe-to-spend ratio.
- Excellent alignment between marketing and sales efforts.
Benefits
- **Compensation** - Competitive salary and opportunities for career development (B2B)
- **Healthcare** - Limit for Medical coverage by LuxMed
- **Vacation **- We support work/life balance and offer generous Annual leave and Public Holidays
- **Wellbeing Resources** - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
- **Learning** - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs.
- **Team** - Friendly atmosphere, group activities, and corporate events
- **Equipment** - MacBook Pro or another laptop of your specification, peripherals, and displays included
- **Office** - Small but cozy office in Krakow for your convenience
Job title
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