Campaign management: Plan, set up, and manage paid search campaigns across Google Ads, Microsoft Advertising and other platforms (Search, Shopping, Display).
Keyword strategy: Conduct ongoing keyword research and optimization to maximize campaign reach and relevance.
Performance analysis: Monitor KPIs and campaign performance, providing actionable insights to improve ROI and achieve client goals.
Budget optimization: Manage and optimize campaign budgets to deliver cost efficiency and performance.
A/B testing & optimization: Test ad copy, bidding strategies, and landing pages to continuously improve campaign outcomes.
Client communication: Act as a reliable partner for clients, providing regular updates, transparent reporting, and strategic recommendations.
Market & competitor analysis: Stay up to date with digital advertising trends, platforms, and competitors to identify growth opportunities.
Collaboration: Work closely with SEO, account management, and cross-functional teams to deliver integrated digital marketing solutions.
Requirements
Degree in marketing, communications, business administration or a related field
2–4 years of experience in paid search / performance marketing
Proven track record in setting up, optimizing, and scaling Google Ads & Microsoft Advertising campaigns
Strong knowledge of Google Analytics/GA4, Tag Manager, Search Console
Familiarity with remarketing, shopping campaigns, and audience targeting strategies
Excellent analytical skills and a data-driven mindset
Strong organizational skills and ability to manage multiple projects simultaneously
Effective communicator with strong presentation skills
Team player who actively shares knowledge and contributes to collaborative success
Language skills: German (native or fluent) and very good English are required
Google Ads certifications are a plus
Benefits
Flexible working conditions: Option to work fully remote for a great work-life balance
Family-friendly culture: We support balancing family and career
Team get-togethers: Regular in-person events to connect and strengthen team dynamics
International environment: Work in a diverse, inspiring global network
Collaborative culture: A collegial, supportive, and productive work atmosphere where people and appreciation come first
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