Paid Advertising Team Leader responsible for B2B performance marketing across multiple channels. Driving lead generation and optimizing advertising spend with data - driven strategies in a hybrid role.
About the role
- Paid Search Specialist engaging in campaign management and optimization for clients in DACH region. Utilize digital marketing expertise to drive measurable results and collaborate with cross-functional teams.
Responsibilities
- Campaign management: Plan, set up, and manage paid search campaigns across Google Ads, Microsoft Advertising and other platforms (Search, Shopping, Display).
- Keyword strategy: Conduct ongoing keyword research and optimization to maximize campaign reach and relevance.
- Performance analysis: Monitor KPIs and campaign performance, providing actionable insights to improve ROI and achieve client goals.
- Budget optimization: Manage and optimize campaign budgets to deliver cost efficiency and performance.
- A/B testing & optimization: Test ad copy, bidding strategies, and landing pages to continuously improve campaign outcomes.
- Client communication: Act as a reliable partner for clients, providing regular updates, transparent reporting, and strategic recommendations.
- Market & competitor analysis: Stay up to date with digital advertising trends, platforms, and competitors to identify growth opportunities.
- Collaboration: Work closely with SEO, account management, and cross-functional teams to deliver integrated digital marketing solutions.
Requirements
- Degree in marketing, communications, business administration or a related field
- 2–4 years of experience in paid search / performance marketing
- Proven track record in setting up, optimizing, and scaling Google Ads & Microsoft Advertising campaigns
- Strong knowledge of Google Analytics/GA4, Tag Manager, Search Console
- Familiarity with remarketing, shopping campaigns, and audience targeting strategies
- Excellent analytical skills and a data-driven mindset
- Strong organizational skills and ability to manage multiple projects simultaneously
- Effective communicator with strong presentation skills
- Team player who actively shares knowledge and contributes to collaborative success
- Language skills: German (native or fluent) and very good English are required
- Google Ads certifications are a plus
Benefits
- Flexible working conditions: Option to work fully remote for a great work-life balance
- Family-friendly culture: We support balancing family and career
- Team get-togethers: Regular in-person events to connect and strengthen team dynamics
- International environment: Work in a diverse, inspiring global network
- Collaborative culture: A collegial, supportive, and productive work atmosphere where people and appreciation come first
Job title
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