Marketing Operations & Compliance Lead enhancing Sanofi's marketing strategy execution through optimized content operations and compliance. Collaborates with local teams to build a compliant and efficient content engine.
About the role
- Marketing Operations & Content Specialist defining digital content around sports for Betclic. Collaborating with marketing teams to create engaging content and strategies around games and betting.
Responsibilities
- Regularly monitor sports news, matches, competitors and market trends
- Develop and deploy a customer engagement strategy across multiple touchpoints, inside and outside the app (notifications, emails, content)
- Write compelling, relevant and enticing content aligned with the brand and products to spark player interest
- Collaborate with all marketing teams to create innovative concepts
- Monitor and report on marketing activities in line with the overall strategy
- Propose creative ideas to strengthen Betclic’s presence in the sports space
- Maintain continuous monitoring of sports news, trends and competitors to adjust the strategy
- This role includes on-call duties (weekday evenings and 2 weekends per month), with appropriate compensation and compensatory time off.
Requirements
- Master’s degree in marketing or equivalent
- Experience in digital marketing, content marketing or marketing operations, ideally in the sports, betting or gaming sectors
- Genuine passion for sport
- Excellent copywriting skills, with the ability to create engaging and persuasive content
- A strong feel for persuasive communication, with a playful or alluring tone
- Creative, proactive and a strong team player
- Nice to have: knowledge of the betting industry, its challenges and conventions
Benefits
- 25 days of paid vacation and 10 RTT days
- Ticket Restaurant® card credited with €11 per day (of which €6 is covered by Betclic)
- Company health insurance 100% covered for you and your children
- 50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for trips made using eco-friendly transport)
- Hybrid working model (1 day/week on-site for this role where proximity to the rest of the team is essential)
- Access to a broad training catalogue, with professional development opportunities each year
- Exceptional offices with a rooftop, ideal for sunny breaks with views of the Cité du Vin
- Internal events to enliven your work life
- On-site fitness classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
MB
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