Marketing Operations Lead guiding marketing expenses through tech stack management and data insights. Collaborating across marketing, sales, and leadership at startup focused on venture capital.
About the role
- Senior Manager, Marketing Operations at Litera driving marketing performance and operational excellence through technology and data analytics. Leading scalable growth across the marketing organization and collaborating with cross-functional teams.
Responsibilities
- Own the marketing technology stack and work to continuously improve existing integrations and workflows
- Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation
- Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics
- Develop scalable processes for execution, QA, compliance, and reporting
- Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations
Requirements
- 7–10+ years of experience in marketing operations, revenue operations, or digital marketing
- Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics tools
- Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting
- Analytical mindset with the ability to translate data into actionable insights
- Experience managing and developing teams
Benefits
- Health insurance
- Retirement savings plans
- Generous paid time off
- Supportive work-life balance
- Career paths and opportunities for professional development
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