PO
PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
About the role
- Collaborate with marketing and sales teams to design and implement automated workflows in HubSpot to drive lead generation and improve conversion rates.
- Maintain and manage the HubSpot database by performing data cleansing, updating property values, and eliminating duplicates.
- Assist with integrating marketing and sales technologies, including email platforms, calendars, social media tools, and website systems.
- Generate and analyze reports to evaluate the performance of sales and marketing campaigns, providing actionable recommendations for improvement.
- Stay informed about the latest trends and best practices in marketing automation to suggest innovative approaches that enhance campaign effectiveness.
Requirements
- Minimum of 1 year of digital marketing and/or HubSpot experience preferred.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel and Google Sheets.
- High school diploma or equivalent required.
- Bachelor’s degree in Marketing, Advertising, Communications, Information Science, Business, or a related field is preferred.
Benefits
- Comprehensive Health, Vision, and Dental Insurance
- Disability & Life Insurance
- 401(k) Plan with Employer Matching
- Professional Development Assistance
- Flexible Work Schedule
- Generous Paid Time Off
- Fun In-Person Team Outings
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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