Marketing Operations Lead guiding marketing expenses through tech stack management and data insights. Collaborating across marketing, sales, and leadership at startup focused on venture capital.
About the role
- Marketing Operations Manager leading marketing initiatives at Qodea to drive impactful campaigns efficiently. Collaborating with teams to enhance marketing processes and ensure accurate data performance.
Responsibilities
- As the Marketing Operations Manager, you will be at the forefront of our marketing initiatives, enabling our team to run impactful campaigns efficiently and effectively.
- Collaborate closely with various teams to ensure our marketing processes are streamlined and our data is accurate, driving results across all marketing channels.
- Your expertise in marketing technology and operations will be vital in building the foundation for our marketing successes.
- Design, manage, and execute sophisticated email nurturing campaigns and inbound lead flows within HubSpot, ensuring technical integrity and optimal performance.
- Support the lead generation engine with key responsibility for hitting Lead, MQL, and SQL targets as per FY27 planning outputs.
- Use marketing collateral, including Generative AI white papers and executive webinars, to attract and engage with target audiences.
- Champion the use of data-driven insights to maximise ROI of marketing spend.
- Lead the coordination, design, and physical operation of trade shows and bespoke events.
- Ensure all event intelligence is captured, clean, and actionable by uploading lead and attendance information to SFDC immediately post-event.
- Work closely with sales personnel to ensure a seamless, timely hand-off of leads following marketing activity, maintaining a strict feedback loop on lead quality and sales outcomes.
Requirements
- Demonstrable experience in marketing operations or related fields
- Proven track record of managing marketing campaigns and processes
- Experience with marketing automation platforms (e.g., HubSpot, Marketo)
- Strong understanding of CRM and marketing technology stacks
- Proficiency in data analytics and reporting tools
- Ability to manage multiple projects simultaneously with a keen attention to detail
- Excellent communication skills, both written and verbal
- Proactive and solutions-oriented mindset
- Team player who enjoys collaborating with others
- Adaptable and able to work in a fast-paced environment
Benefits
- Competitive base salary.
- Matching pension scheme (up to 5%) from day one.
- Discretionary company bonus scheme.
- 4 x annual salary Death in Service coverage from day one.
- Employee referral scheme.
- Tech Scheme.
- Private medical insurance from day one.
- Optical and dental cash back scheme.
- Help@Hand app: access to remote GPs, second opinions, mental health support, and physiotherapy.
- EAP service.
- Cycle to Work scheme.
- 28 days annual leave (plus bank holidays).
- An extra paid day off for your birthday.
- Ten paid learning days per year.
- Flexible working hours.
- Work from anywhere (up to 3 weeks per year).
- Industry-recognised training and certifications.
- Bonusly employee recognition and rewards platform.
- Clear opportunities for career development.
- Length of Service Awards.
- Regular company events.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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