Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- Manager, Paid Search overseeing Paid Search campaigns within retail and e-commerce verticals. Mentoring a team while fostering performance-driven environments and working with advanced analytics.
Responsibilities
- Oversight on client performance-based programs
- Orchestrate large-scale SEM programs
- Set the strategic vision for all SEM programs
- Analyze the results and provide optimization recommendations
- Handles Vendor relationships
- Work with sophisticated bid management strategies
- Work on advanced analytics
- Present all QBR/Monthly/Weekly and ad-hoc documents
- Oversee and provide guidance to team implementing account setup, keyword builds, copy rollout, etc.
- Aid in establishing processes for the team to increase efficiency
- Ownership of client-facing deliverables, and provide sign-off for junior employees
Requirements
- 2-3 years of SEM experience
- 1 year of experience in team management
- Strong ecommerce experience
- Strong understanding of the technology behind Engine performance
- Extensive knowledge of Google Analytics & SearchAds360
- Experience in ROAS/ROI goal related SEM Programs
- Forecasting experience
- Ability to manage multiple accounts with minimal guidance
- Strong Experience using search engine and bid management platforms
- Excellent written and verbal communication skills, specifically in presentations and speaking to senior level client contacts
- Experience with large budget SEM management
- Highly developed organization and communication skills is a must
- Bachelor's Degree preferred
Benefits
- competitive salaries and annual compensation review
- Flexible Time Off policy
- market-leading primary and secondary caregiver and parental leave policies
- hybrid in-office/remote working policy
- medical, dental and vision coverage
- generous PTO plan
- 401k program
- comprehensive family planning benefits (including paid parental leave)
- pre-tax commuter benefits
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