Hybrid Lead User Acquisition Manager, Apps

Posted 2 months ago

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About the role

  • Build and grow a UA team: recruit, coach, and create a performance-driven culture
  • Lead UA strategy across multiple game launches and define tunnel-wide growth strategies
  • Partner with studios to align targets, timings, and tactics and ensure flawless execution
  • Personally manage UA for top-performing/high-priority titles with hands-on campaign management
  • Dive into campaign data to identify opportunities and increase ROAS through creative iteration
  • Set up forecasting, pacing, and growth reporting
  • Collaborate with studios, product managers, creative strategists, and data scientists to shape product decisions
  • Use in-house UA automation systems and provide structured feedback to improve tools
  • Share UA insights, mentor peers, and drive cross-functional growth initiatives

Requirements

  • 5+ years in performance marketing / UA with impact on high-scale mobile games
  • Proven leadership experience: led and grown high-performing teams and coached under-performers
  • Mastery of major UA platforms: Meta, TikTok, Applovin, AdMob, DSPs
  • Deep understanding of MMPs (Appsflyer, Adjust), SKAN, and attribution dynamics
  • Comfortable with spreadsheets, statistical tools, and creative testing frameworks
  • Experimentation mindset and ability to structure test plans and learning loops
  • Entrepreneurial, adaptable, and able to thrive in fast-paced environments
  • Excellent communication and collaboration skills
  • Fluent in English (French is a plus)

Benefits

  • Competitive salary based on experience
  • Swile Lunch voucher
  • Gymlib (100% covered by Voodoo)
  • Premium healthcare coverage with SideCare, 100% covered for you and your family
  • Wellness activities in our Paris office
  • Remote days on Fridays

Job title

Lead User Acquisition Manager, Apps

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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