Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
About the role
- Marketing role driving go-to-market strategy for health technology solutions at Philips. Focus on consumer insights and category-specific marketing efforts to enhance product visibility and performance.
Responsibilities
- Delivers the business plan for the respective business in the region and acts as key interface to the global BU teams, determining key enablers to win in the market.
- Works closely together with the community of local CMMs (level zone)
- Delivers 18 months S&OP planning ( PxQ ) in collaboration with S&OP Lead (SC)
- Drives Marketing Engagement and Planning for respective categories (focus on “how to win” for prioritized SOBs) based on deep audience-specific insights (consumer shopper, professional), resulting in category specific omni-channel experience and shopper journeys for prioritized channels, including A&P and media channel mix delivery against source of business (for annual planning)
- Implements portfolio (phase in / out), pruning, perfect NPI execution, pricing (local RRPs), recommends STTI levels to global BU and delivers promotion calendar across countries and channels
- Lives and breathes the category specific shopper insights, delivering excellent shopper execution and fundamentals to step-up visibility in-store
- Drives campaign management and optimization (double hatted campaign / media managers with both local and category view).
- Determines the professional audience strategy and implementation to drive MOR
- As a member of both the Region Leadership Team and the Business Leadership Team, responsible for end-to-end collaboration and planning for delivery and activation of innovations and commercial unlocks, ensuring the needs of the region are fully incorporated into relevant PDLMs.
Requirements
- Breadth of experience, including marketing and commercial
- Experience in leading marketing in complex organizations and / or experience in managing the commercial function in a large, complex org
- Strong business acumen and drive for excellence in execution
- Strong leadership and communication skills, next to influencing skills and natural authority
- Leadership and enterprise mindset to guide others on areas of focus in E2E organization. Ability to inspire and lead teams, develop talent and nurture an inspiring culture
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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