Paid Advertising Team Leader responsible for B2B performance marketing across multiple channels. Driving lead generation and optimizing advertising spend with data - driven strategies in a hybrid role.
About the role
- Head of Performance Marketing at Hostinger managing global user acquisition strategy. Leading multiple performance marketing teams to drive measurable growth and optimize performance across channels.
Responsibilities
- Develop and lead the **global user acquisition strategy**, ensuring performance marketing delivers measurable business growth across all paid and partnership channels.
- Manage and mentor **3-4 high-performing teams** (PPC, Affiliates, Influencers, and Courses), driving focus, clarity, and results.
- Build and execute **multi-channel performance campaigns** that drive both short-term conversion and long-term customer value.
- Partner with Brand, Product Marketing, and Data teams to align acquisition goals with company-wide growth objectives.
- Define performance frameworks, measurement systems, and attribution models to optimize budgets and ROI.
- Identify and scale new channels, tools, and technologies to stay ahead of market trends.
- Lead complex **negotiations with key partners**, securing strategic deals and optimizing performance across affiliate and influencer networks.
- Build and evolve a performance culture rooted in data, experimentation, and continuous learning.
- Present key insights, growth strategies, and forecasts to senior leadership, influencing company-wide marketing decisions.
Requirements
- 4+ years in performance or growth marketing, with at least 2 years in a **leadership role managing multiple teams or channels**.
- Proven experience **driving measurable user acquisition and revenue growth** through performance marketing.
- Deep understanding of **PPC, affiliate, and influencer marketing ecosystems**, and how to integrate them into a unified growth strategy.
- Strong analytical and problem-solving skills — able to turn complex data into actionable insights.
- Experience in **negotiating, managing partners**, and scaling global marketing programs.
- Excellent organizational and leadership abilities; you build clarity, accountability, and momentum in fast-paced environments.
- Entrepreneurial mindset, hands-on execution, and a constant drive for improvement.
- Strong communication and stakeholder management skills; you can simplify complexity for any audience.
Benefits
- 🚀 **360 Growth:** Limitless learning opportunities through platforms like Reforge and Scribd, global conferences, digital libraries, and mentoring via TesoXchange. Grow your career with internal mobility and a team that champions knowledge sharing.
- 🎯 **Freedom & responsibility:** Work from our offices in Kaunas, Vilnius, or Indonesia — or from anywhere in the world. Manage your own schedule and bring big ideas to life in a fast-paced environment.
- 💪 **Wellness simplified:** Enjoy health insurance from Day 1, gym memberships, recharge leave, health checks, and access to sports and hobby clubs.
- 🎉 **Work hard - party hard:** Celebrate success with **Summerfest & Winterfest**, Town Halls, workations, and milestone gifts. Enjoy **VIP access at Žalgiris Arena** and recognition for life’s big moments.
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