Paid Social Executive managing and optimizing social media paid campaigns for leading UK brands. Joining a dynamic team to support high - impact marketing initiatives and reporting.
About the role
- Head of Digital Marketing leading strategy to enhance customer acquisition for Confused.com. Overseeing marketing efforts and team management within a tech-driven company.
Responsibilities
- **What you'll be doing:**
- Working closely with the CMO to shape future strategy for the function, including input into wider marketing strategy. ****
- Manging P&L of Paid Search and Mid Funnel revenue ****
- Managing of Paid Search and Digital Marketing team****
- Marketing effectiveness of campaigns and initiatives from measurement to targeting and audience management****
- Developing and communicating our marketing strategies ****
- Developing a high-performing, motivated and focused team who can deliver on agreed targets. ****
- Establishing strong, effective processes for the analysis of campaigns and initiatives in order to develop on-target campaigns. ****
- Engaging with all relevant stakeholders, successfully communicating short-term and long-term strategy and securing buy-in.
Requirements
- **Required Knowledge / Experience******
- Deep digital marketing experience, expert across Google Ads and Meta platforms****
- Proven leadership experience, with the ability to build and drive high performing teams. ****
- Demonstrable track record in developing and implementing successful acquisition and existing customer strategies, with an understanding of how to optimise this throughout the customer lifecycle. ****
- Excellent technical knowledge of digital marketing tools for analytics ****
- Strong knowledge of customer and user experience as a driver of conversion optimisation.
- Demonstrable innovation in approach and ability to work to a rapid pace of response.
- Experience of successfully managing budgets against set targets.
- **Key Personal Criteria******
- Highly commercial in outlook, with the ability to help actively shape ambitious growth strategies. ****
- Analytical and data driven thinker, who is able to utilise information effectively in order to make strategic decisions. ****
- Excellent stakeholder management skills, with the resilience and gravitas to accurately communicate with, and influence, multifaceted stakeholders internally and externally. ****
- Enthusiastic and action-orientated, able to enact positive change and bring a progressive management style to the business. ****
- Confident leader with a ‘can do’ attitude to problem solving and a pragmatic approach to challenges. ****
- Highly organised and able to cope with multiple responsibilities and manage conflicting deadlines and demands. ****
- Customer-centric ethos and an understanding that the customer is at the heart of the business strategy. ****
- Genuine interest in, and enthusiasm for, new and emerging technology and its potential applications within business.
Benefits
- We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:
- 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
- A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
- Employer matching pension contributions up to 7.5%
- A one-off £300 “Work from Home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
- Private medical cover, critical illness cover , dental plans and employee assistance programme
- Free gym access
- Employee discounts programme
- A healthy learning and training budget to support your development
- Electric vehicle and cycle to work schemes
- Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected
- **
- ****As a tech company who strives to get better every day, we use Metaview during the interview processes for note taking purposes. This records and transcribes interviews so the interviewer can fully focus on your conversation, rather than writing. This has no bearing on the assessment of you as a candidate and you can opt out at any time. Just let us know.*
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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