Director of Marketing responsible for driving measurable student acquisition growth through data - informed marketing strategies for OU Education Services. Collaborating cross - functionally to optimize marketing performance and enrollment outcomes.
About the role
- Head of Marketing for Abacum, managing pipeline generation and team growth. Driving strategic marketing and optimizing conversion for a leading business planning platform.
Responsibilities
- Full accountability for Abacum’s direct pipeline generation execution, partnering closely with Sales, Partnerships and Product to drive Abacum’s efficient growth strategy.
- Build and scale a high-performing Marketing and Allbound function, including KPIs, leading and lagging indicators, team structure and agile processes, all with a clear alignment to ARR goals.
- Run a disciplined, experimentation-driven growth engine with an analytics and ROI mindset. The goal is to identify the key levers to double down on and to optimize conversion across the funnel to increase ARR with efficiency.
- Enable Partnerships and Sales teams both in the US and EMEA to increase their conversion rates and ultimately ARR - including marketing assets, campaigns, events, initiatives, training and coaching.
- Own brand, content, messaging, and community-building, ensuring fast execution and delivery of campaigns and assets with consistency in tone and excellence.
Requirements
- 12+ years in marketing, including 4+ years leading teams in high-growth B2B SaaS, ideally at Series B–D stage.
- Proven success in demand generation and pipeline growth, with an obsession with ARR impact and leading high-performing teams based on inputs and metrics.
- Strong ability to combine strategic thinking with hands-on execution, building scalable systems while staying very hands-on and close to the work.
- Strong curiosity and ability to quickly learn and master new markets and personas in detail, becoming a reference across the company for deep knowledge of the problem space, the ICP, and the product.
- Obsessive approach to A/B testing to make lead generation thrive, from strategy, tooling,
- setting up campaigns to testing tactics (e.g. changing copy and creatives) to better convert.
- Excellent collaboration and communication skills, with a track record of working closely with Sales, Partnerships and Product.
Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- 401k match
- Private health insurance and access to Meditopia
- Remote-friendly culture and flexible working hours
- Personal development including language courses
- Fun in-person off-sites and virtual get-togethers
- Relocation support if needed and desired
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