Account Lead embedded in a client's team, focusing on the marketing of a new sports attraction. Overseeing strategy, performance, and campaign execution in a hybrid workplace.
About the role
- Head of Marketing shaping strategic marketing vision for Smart Biometrics at IDEMIA. Leading brand visibility and marketing strategy for biometric security solutions across global markets.
Responsibilities
- Define and execute a marketing strategy aligned with the Business Line’s growth and profitability goals.
- Build and lead the 3–5 year marketing plan, in line with the BL’s value creation roadmap.
- Identify strategic priorities and positioning for the three verticals: SmartFlow, SmartConnect, and SmartIntegrate.
- Elevate Smart Biometrics’ brand visibility nationally and internationally.
- Collaborate with IDEMIA Public Security’s central teams on corporate communications, PR, and major events.
- Lead digital communication initiatives, including social media and content strategy.
- Partner with Sales to develop and execute go-to-market strategies that accelerate customer acquisition and retention.
- Design data-driven, multi-channel marketing campaigns (digital, trade shows, partnerships).
Requirements
- 10-15 years of experience in marketing, ideally in a high-tech, industrial, or services environment.
- Proven experience in partner enablement and lead generation
- Proven experience in strategic marketing, B2B campaigns, and team leadership.
- Background in security, biometrics, or digital identity is a strong plus
- Fluent English (mandatory); proficiency in French or other languages is an advantage.
Benefits
- Health insurance
- Retirement plans
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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