About the role

  • Lead and execute strategies to scale the business, drive customer acquisition and retention, and optimise the online experience
  • Own e-commerce, Amazon, marketing, and performance, working cross-functionally to deliver measurable growth and impact
  • Develop and lead DTC strategy; build, test, and refine acquisition strategies across paid and organic channels
  • Oversee planning, execution, and optimisation of multi-channel performance marketing campaigns; manage timelines, budgets, and metrics
  • Oversee e-commerce platform performance, website optimisation, CRO, checkout and site speed improvements
  • Develop and implement retention and loyalty strategies; own CRM, email campaigns, subscription models, personalised communications
  • Analyse campaign performance, channel efficiency, and ROI; use data-driven testing and iteration
  • Own financial performance of DTC channel; optimise CAC and LTV; implement pricing and promotional strategies
  • Oversee Amazon channel: manage campaigns, optimise listings, negotiations, and strategic promotions
  • Collaborate with marketing, operations, and creative teams; support leadership on business goals

Requirements

  • 3+ years in DTC roles, ideally in fast-growing brands or digital marketing agencies; drinks or health/wellbeing sector experience is a plus
  • Hands-on experience managing online platforms (Shopify, Amazon, etc.)
  • Strong understanding of paid social, SEO/SEM, CRM, and influencer campaigns
  • Skilled in data interpretation, with a focus on customer experience and lifetime value
  • Self-starter who can execute strategy, lead a small team, and manage third-party agencies
  • Bachelor’s degree in Marketing, Communications, or related field preferred
  • Proficient with CRM systems (e.g., Xplor Technologies, Klaviyo)

Benefits

  • wellness memberships
  • team adventures
  • flexible working arrangements

Job title

Head of Growth

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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