Identify and meticulously curate the 5-year digital roadmap
Champion initiatives that keep cross functional teams aligned to the digital roadmap
Analyze complex datasets to identify areas to reduce a digital footprint, while streamlining the customer experience, increasing conversion and reducing friction
Benchmark AT&T’s digital performance against industry standards and internal goals
Requirements
Preferred Bachelor’s degree in Business, Marketing, Analytics or related field
5+ years of experience in digital marketing or go-to-market (GTM) execution
Strong ability to synthesize data and deliver actionable recommendations
Skilled in tailoring communications for diverse, cross-functional audiences
Experience collaborating with cross-functional teams
Strong understanding of the digital experience, including design and customer satisfaction
Familiarity with content and campaign performance tools
Experience in digital technology delivery
Background in telecom, digital media, or subscription-based models
Advanced proficiency in SQL, Snowflake, Python, Power BI, and Tableau
Strong understanding of digital tools, including development, marketing and execution
Experience presenting executive-level reports
Skilled in aligning operations across multiple execution channels
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
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