Develop and execute online and offline campaigns, including digital marketing, guerilla marketing, funnel marketing, brand partnerships and on-the-ground activation to drive app downloads and subscriptions
Continuously optimise campaigns and A/B test to attract the most engaged users and drive higher conversion, retention, referral rates and lifetime customer value
Analyze marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to shape future marketing and product strategy
Own conversion rate optimisation throughout the customer funnel, including identifying, evaluating and prioritizing opportunities to increase conversion rates and revenue generated from organic/paid content, lifecycle marketing, SEO and promotions
Propose new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
Sustainably and cost-effectively grow our reach and lower CAC
Requirements
5+ years experience in driving growth at a leading consumer subscription company
Expertise running and optimizing ad campaigns on Instagram, TikTok and Youtube
Experience with SEO/GEO
Experience leveraging metrics, KPIs and data to generate creative ideas
Strong copywriting, editing, and communication skills
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