Director of Growth Marketing at Caseware leading demand generation strategies for North America. Collaborating with sales and product marketing to enhance customer acquisition efforts.
About the role
- Head of Growth leading performance marketing at SwingVision, driving subscriber acquisition and retention for the AI tennis and pickleball app.
Responsibilities
- Develop and execute online and offline campaigns, including digital marketing, guerilla marketing, funnel marketing, brand partnerships and on-the-ground activation to drive app downloads and subscriptions
- Continuously optimise campaigns and A/B test to attract the most engaged users and drive higher conversion, retention, referral rates and lifetime customer value
- Analyze marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to shape future marketing and product strategy
- Own conversion rate optimisation throughout the customer funnel, including identifying, evaluating and prioritizing opportunities to increase conversion rates and revenue generated from organic/paid content, lifecycle marketing, SEO and promotions
- Propose new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
- Sustainably and cost-effectively grow our reach and lower CAC
Requirements
- 5+ years experience in driving growth at a leading consumer subscription company
- Expertise running and optimizing ad campaigns on Instagram, TikTok and Youtube
- Experience with SEO/GEO
- Experience leveraging metrics, KPIs and data to generate creative ideas
- Strong copywriting, editing, and communication skills
- Avid user of the SwingVision app
Benefits
- equity
- performance-based bonus
- PTO
- 401(k)
- medical, dental & vision
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Lifecycle Growth Lead nurturing user relationships from waitlist to active engagement at blockchain startup Sei. Focus on retention strategies and optimizing user behavior for improved lifetime value.
Head of Growth role focusing on scaling pipeline generation and performance marketing for Katana's inventory software business. Leading the marketing team to achieve measurable growth outcomes across channels.
Network Growth Manager focusing on C - level connections for Management Events. Engaging executives through outreach to enhance business networking opportunities.
Sales & Growth Manager Internship focusing on high - ticket sales. Engaging in lead research, client acquisition, and CRM management with a performance - driven approach.
Growth Marketing Engineer at Zocks bridging technology, data, and marketing experiments for an AI startup.
Director of Growth leading international market expansion and strategic acquisitions for Multiverse's tech sector. Responsible for building market entry plans and executive buy - in across Europe.
Paid Media Specialist focused on execution and analysis across paid media channels for a growth marketing team. Engaging in optimizations, reporting, and creator - led advertising to enhance performance.
Growth Manager Intern focusing on driving growth for Leland’s business lines. Engaging in strategy development, experiments, and building AI - powered workflows.
Senior Manager leading Demand Growth Insights at Mondelez International. Driving strategy and execution for demand spaces to unlock growth opportunities in the snacking market.