Growth Lead at Fastino managing the developer funnel for AI products by optimizing onboarding and activation. Collaborating with teams to enhance community engagement and drive growth initiatives.
About the role
- Head of Growth leading performance marketing at SwingVision, driving subscriber acquisition and retention for the AI tennis and pickleball app.
Responsibilities
- Develop and execute online and offline campaigns, including digital marketing, guerilla marketing, funnel marketing, brand partnerships and on-the-ground activation to drive app downloads and subscriptions
- Continuously optimise campaigns and A/B test to attract the most engaged users and drive higher conversion, retention, referral rates and lifetime customer value
- Analyze marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to shape future marketing and product strategy
- Own conversion rate optimisation throughout the customer funnel, including identifying, evaluating and prioritizing opportunities to increase conversion rates and revenue generated from organic/paid content, lifecycle marketing, SEO and promotions
- Propose new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
- Sustainably and cost-effectively grow our reach and lower CAC
Requirements
- 5+ years experience in driving growth at a leading consumer subscription company
- Expertise running and optimizing ad campaigns on Instagram, TikTok and Youtube
- Experience with SEO/GEO
- Experience leveraging metrics, KPIs and data to generate creative ideas
- Strong copywriting, editing, and communication skills
- Avid user of the SwingVision app
Benefits
- equity
- performance-based bonus
- PTO
- 401(k)
- medical, dental & vision
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