Director of Growth leading digital performance media strategies at The Vitamin Shoppe. Managing significant ad budgets and optimizing customer acquisition channels.
About the role
- Growth Lead to scale Lifecycle efforts at Clay, enhancing user engagement through email and notifications.
Responsibilities
- You will be the main driver of Clay’s email and in-product notification channels, owning all company communications as well as experiments to improve core metrics.
- You will obsess over our email onboarding process, building different tracks for different personas and use cases.
- You will obsess on how our core market segments and personas build the habit of using Clay. You will then experiment with how we can manufacture habit loops through different forms of notifications.
- You will partner very closely with our GTM Ops team to ensure you have all of the right audience segments and tracking infrastructure to implement campaigns.
- You will work closely with Content and Product Marketing to launch ongoing company announcements and product features with clear and concise copy.
- You will work closely with Brand to ensure our emails fit our guidelines and have a strong brand presence.
Requirements
- Experience with building lifecycle motions that drive impact in activation and product engagement.
- Experience working with cross-functional teams across Marketing, Brand, Content, and Ops to ensure marketing campaigns are being launched successfully.
- Experience building internal processes to optimize operations within the lifecycle function.
- Experience with experimentation - comfortable with establishing MDEs, experiment runtime, etc. but also clearly understanding when we should just run a pre and post analysis.
Benefits
- Customers love the product (100K+ users and growing)
- We’re growing a lot (6x YoY last year, and 10x YoY the two years before that)
- Incredible culture (our customers keep applying to work here)
- Well-resourced - We raised a $100M Series C in 2025 at a $3.1B valuation and are backed by world-class investors like Capital G (Google), Sequoia and Meritech
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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