Founding Head of Growth architecting and scaling developer engagement and sales strategy for Adaption in AI. Owning growth function and influencing product direction with market insights.
About the role
- Growth Marketing Manager overseeing user acquisition, retention, and revenue growth for Bitkernel's OTT applications in Latin America. Utilizing analytics and creative strategies to scale business effectively.
Responsibilities
- Own the full funnel: acquisition, activation, retention, revenue, and referral
- Design, run, and analyze growth experiments across paid, organic, email, social, and product channels
- Track, report, and optimize KPIs and ROI to make data-driven decisions
- Use insights from customer behavior and market trends to find new growth opportunities
- Collaborate closely with product, marketing, and operations teams to launch campaigns and features that move the needle
- Monitor competitors and the market to ensure our strategies stay ahead
- Identify and optimize growth loops that sustainably increase users and revenue
- Own and optimize marketing tech stack (HubSpot, GA, Ads, CRM tools) for scalable results
- Brainstorm creative ideas to experiment rapidly and continuously improve metrics.
Requirements
- 5+ years experience in growth marketing, digital marketing, or startup marketing roles
- Hands-on experience with A/B testing, funnel optimization, and marketing analytics
- Comfortable making data-driven decisions quickly and iterating fast
- Strong knowledge of customer acquisition channels: paid, organic, referral, email, social
- Experience with marketing and analytics tools: HubSpot, Google Analytics, Google Ads, CRM, etc.
- Strategic thinker with problem-solving mindset and a bias for action
- Excellent English communication skills; startup, international, or cross-cultural experience is a plus
- Passion for metrics, experiments, and moving the needle in a fast-paced environment
- Ability to lead, inspire, and collaborate with small, high-performing teams.
Job title
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Degree requirement
No Education Requirement
Location requirements
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