Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
About the role
- Global Marketing Director overseeing marketing strategies and growth initiatives for DuPont Water Solutions. Leading a large team, driving innovation and financial success in water purification and solutions.
Responsibilities
- Drive market segment differential management to deliver financial goals
- Make certain that each market segment team has a clear mission that fits with the overall Water enterprise strategy.
- Execute needed marketing functional support/leadership to allow delivery of yearly and quarterly financial targets
- Segment product portfolio and go-to-market strategies
- Pricing strategies
- New product launches
- Promotion messaging aligned to strategic segment plans
- Continuous portfolio development and optimization to participate in the market with Good, Better and Best approach
- Strengthen our value proposition to maintain differentiation and price premium
- Define and have the right mix of quantified and qualified value propositions customized for sub-segments and applications to defend and protect our price premium.
- Monitor and adjust segment resourcing to fit the broader strategy, segment mission, and execution plans.
- Continuously align investment allocation with the Water enterprise strategy.
- Deliver Innovation-based growth goals for the Water business, making critical portfolio decisions in conjunction with other cross-functional Water leaders.
- Ensure that the innovation/growth portfolio is balanced between near and long-term opportunities.
- Monitor the risk profile of the portfolio to ensure that, on a risk-adjusted basis, it will deliver what is needed
- Influence the program mix such that a diverse set of programs (new product development, M&A, partnerships, new business models, process innovation, etc.) is in place.
- Continuously improve innovation and growth metrics to clearly demonstrate projected impact and to measure realized impact and ROI.
- Champion advancement of overall Water marketing competency and customer centricity
- Lead growth of marketing capability/competency across the Water enterprise
- Facilitate robust pricing strategies for each of the market segment teams that ensure that all enterprise value that exists can be extracted through price.
- Work closely with market segment leaders and pricing leader to analyze data and ensure that pricing strategies are appropriate
- Continuous improvement of customer experience to deliver on DWS brand promise
- Deliver digital tools that simplify processes and/or increase value creation in critical segments
- Change agent in business to drive growth
Requirements
- Bachelor's Degree in Business, Marketing or a related field
- 15+ years of experience in Marketing, Sales or relevant functional equivalent
- Previous or current Water industry experience
- Demonstrated ability to lead via influence
- Ability to challenge status quo and creative problem solving.
- Highly motivated and results-driven with excellent interpersonal skills
- Excellent written and verbal communication skills
- Solid organization skills including attention to detail and multi-tasking skills
- Ability to succeed as a manager of managers
- Experience in developing and deploying project best practices, policies, procedures, and processes.
- Experience at working in a team-oriented, collaborative environment is essential.
- Ability to travel up to 30% of time
Benefits
- DuPont offers a comprehensive pay and benefits package.
Job title
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Not specified
Degree requirement
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