Founding Head of Growth architecting and scaling developer engagement and sales strategy for Adaption in AI. Owning growth function and influencing product direction with market insights.
IP
Hybrid Gerente de Growth/Marketing
Posted 3 months ago
About the role
- Lead growth and performance marketing for Grupo LHG premium motel brands; manage campaigns, CRM, team development, and budgets.
Responsibilities
- Planejar, estruturar e liderar estratégias de marketing e comunicação com foco em performance
- Desenvolver e implementar o planejamento estratégico de marketing digital com foco em growth/performance
- Gerenciar campanhas digitais (Google Ads, Meta Ads, entre outros), omnichannel, funis de vendas e testes A/B
- Acompanhar indicadores como CAC, ROI, ROAS e LTV e otimizar campanhas
- Liderar e desenvolver equipe de marketing multidisciplinar e parceiros externos
- Estruturar e otimizar processos de marketing digital e atuar de forma estratégica e hands-on quando necessário
- Estruturar e implementar CRM e estratégias de automação
- Gerenciar redes sociais, campanhas de mídia paga, produção de conteúdo e copywriting
- Identificar tendências, oportunidades de mercado e análise da concorrência
- Estabelecer parcerias estratégicas, inclusive com influenciadores e colabs
- Elaborar, acompanhar e otimizar o budget de marketing
Requirements
- Graduação completa em Marketing, Publicidade e Propaganda, Administração, Ciência da Computação, Engenharia ou áreas correlatas
- Experiência prévia em gestão de marketing digital com foco em growth/performance
- Forte domínio de métricas de marketing e performance (CAC, ROI, ROAS, LTV)
- Experiência na gestão de times multidisciplinares e parceiros externos
- Vivência com funis de vendas, testes A/B e campanhas omnichannel
- Domínio de ferramentas de marketing digital (Google Ads, Meta Ads, SEO, Analytics, CRM)
- Conhecimento em branding, redes sociais e planejamento de mídia
- Experiência em análise de métricas, relatórios e BI (Business Intelligence)
- Inglês e Espanhol avançados são desejáveis
- Diferencial: experiência em hospitalidade, varejo ou serviços; agências; Bing e TikTok Ads; certificações em Google/Meta Ads; cursos em gestão, liderança, branding, growth; conhecimento e utilização de IA
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