Growth Marketing Lead overseeing user acquisition performance for mobile apps at ReachMobi. Responsible for managing marketing budgets and developing scalable growth strategies.
IP
Hybrid Gerente de Growth/Marketing
Posted 5 months ago
About the role
- Lead growth and performance marketing for Grupo LHG premium motel brands; manage campaigns, CRM, team development, and budgets.
Responsibilities
- Planejar, estruturar e liderar estratégias de marketing e comunicação com foco em performance
- Desenvolver e implementar o planejamento estratégico de marketing digital com foco em growth/performance
- Gerenciar campanhas digitais (Google Ads, Meta Ads, entre outros), omnichannel, funis de vendas e testes A/B
- Acompanhar indicadores como CAC, ROI, ROAS e LTV e otimizar campanhas
- Liderar e desenvolver equipe de marketing multidisciplinar e parceiros externos
- Estruturar e otimizar processos de marketing digital e atuar de forma estratégica e hands-on quando necessário
- Estruturar e implementar CRM e estratégias de automação
- Gerenciar redes sociais, campanhas de mídia paga, produção de conteúdo e copywriting
- Identificar tendências, oportunidades de mercado e análise da concorrência
- Estabelecer parcerias estratégicas, inclusive com influenciadores e colabs
- Elaborar, acompanhar e otimizar o budget de marketing
Requirements
- Graduação completa em Marketing, Publicidade e Propaganda, Administração, Ciência da Computação, Engenharia ou áreas correlatas
- Experiência prévia em gestão de marketing digital com foco em growth/performance
- Forte domínio de métricas de marketing e performance (CAC, ROI, ROAS, LTV)
- Experiência na gestão de times multidisciplinares e parceiros externos
- Vivência com funis de vendas, testes A/B e campanhas omnichannel
- Domínio de ferramentas de marketing digital (Google Ads, Meta Ads, SEO, Analytics, CRM)
- Conhecimento em branding, redes sociais e planejamento de mídia
- Experiência em análise de métricas, relatórios e BI (Business Intelligence)
- Inglês e Espanhol avançados são desejáveis
- Diferencial: experiência em hospitalidade, varejo ou serviços; agências; Bing e TikTok Ads; certificações em Google/Meta Ads; cursos em gestão, liderança, branding, growth; conhecimento e utilização de IA
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